Always ReadyLogo Design Contest

brand is business-adjacent industry that will be selling merch with the logo/brand - so it's main purpose is for fashion and apparel. always ready means that you are always prepared. you never have to get prepared for anything because you're always ready. this can be applied mainly to business mindset but to all areas in life. target is both male and female, driven, entrepreneur, go-getters, adventurers, risk-takers. The vibe can be similar to REI, northface, etc but has an edgyness to it.

Color combo options:
1. navy and green
2. Rust/red, green, black
3. Burgandy, black, white, beige,
4. Red/rust, green, browns

open to earthy tones with good contrast

• like the concept of using the letters A and R in fun custom typography/shapes to create letters
• easy to read when big or small (think tiny logo on hat or large on back of sweatshirt)
• diagonal cuts
• "forward" or "up" motif, arrow, moving ahead, movement
• thick fonts vs thin
• modern with a classic/traditional twist
• use of negative space is cool
• potential icons: mountain, arrows, lion/tough animal, target,
• texture is welcome
• break in letters is cool (like stamp/military style)
• can be spelled always ready or always rdy
^ this is all inspo! it varies so please lean into a specific element you prefer or find an epic combo of some elements.