YourCar4Cash Logo Design Contest

YourCar4Cash has selected their winning logo design.

For $325 they received 171 designs from 32 different designers from around the world.
Contest
Logo Design Brief
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TwilightMedia
Canada

What We Do

This company buys cars from individuals, with fast payment within one hour.

Industry

Automotive

Top Three Things to Communicate

#1 - Trust
#2 - Professionalism
#3 - Modern

Our Target Audience:

Although the target market is typically in challenging situations, we do not want this reflected in the logo. Rather, the logo should be elegant and trustworthy, converying professionalism.

Color Preferences

The website will be white background with grey lines, so colour is wide open. That said, the more trusting colours: ONE of Green, blue, brown - with appropriate use of complimentary colour - are preferred.

Our Ideas and Additional Information:

Please do NOT use stereotypical imagery in this logo - we want the logo to be fresh, original, and classy.

*** BE SURE TO READ THE COMMENTS on the contest page, as we have given further feedback based on the designs submitted thus far. ***

Themes

Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

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Prefers others.
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1 2 3 4

Discussion

Discussion

TwilightMedia
Canada
Hello designers, please remember the following important principles before designing a logo:

- We don't want the logo to look tacky, stereotypical, or busy. There is far too much of this in our market. It's bad enough that the name sounds a bit tacky, so we really want the logo to show professionalism.
- Imagine that we're a software company or a web 2.0 company, how would you design the logo then?

Thanks kindly,
Drew

12 years ago
squarerfish
United States
TwilightMedia, if you could take a minute to read through this post, it may help your contest:
http://logotournament.com/forum/general_discussion/914

If you were to rank the entries, that will really help us to determine what you are looking for - for instance, are you leaning more towards a certain entry or another...

thanks, and good luck!
12 years ago
TwilightMedia
Canada
Hello designers, most of what is ending up in the "not interested" column is because of stereotypes that we want to avoid. Again, my best advice to be successful in this contest is to focus on crisp, elegant design, help us break out from the cliche, so we can appeal to the broadest market possible. Think slick, Web 2.0 or software company crispness; or design the logo as if we were something different, like a web design company.

Here's an example of a car company which broke out of the mold with crisp imaging: http://www.zipcar.com/

Good luck!
Drew
12 years ago
TwilightMedia
Canada
One other general piece of feedback - I see many designers using blue and green together. Please use just one or the other, along with any other complimentary colours that you see appropriate. We are not locked in to a particular colour - feel free to experiment with others, or be more colourful! Break out of the mould! ;)

Thanks,
Drew
12 years ago
TwilightMedia
Canada
Another thing to bring to light - best not to highlight the number 4 - we do not really want that number 4 to be a centrepiece of the logo, even though it is a part of the name. (Incidentally, the client owns both yourcar4cash.ca and yourcarforcash.ca.)

The number 4 is really meaningless to the consumer; what is meaningful? How can you bring an interesting yet trustworthy spin to our message via the logo? Because THAT is what we are looking for!

Cheers,
Drew
12 years ago
TwilightMedia
Canada
When I've mentioned moving towards more of a software/web/futuristic look, I finally found a good example of what I mean. Take a look at this other contest: http://logotournament.com/contests/xenex_healthcare_services - that kind of look is what we want to bring to this kind of venture. Yes, really! We really want to look completely different. ;)

Thanks,
Drew
12 years ago