Wilderness EngineeringLogo Design Contest

Logo Design Contest
Contests / Wilderness Engineering

Wilderness Engineering has selected their winning logo design.

For $675 they received 265 designs from 26 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We design and make extreme back country/harsh condition, mountain expedition gear.
Industry
Sport
Color Preferences
The logo needs to work in several colors however the primary color is blue... Understanding that most of the time it will be a simple screen-print in black.
Our Ideas & Additional Information
The logos that have my attention will be attached, however a long standing character is a polar bear. The current logo is too playful, cartoonish, not serious. I am NOT looking for a fierce logo either, ie a bear eating a seal. Im trying to capture the essence of strength that comes naturally from mother nature and her attributes and combine one or two of these into a single logo, ie a mountain and a bear, mountain goat, furry creature, one can be abstract? They can both be deliberate...

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Discussion

 
Client
if you google wilderness engineering you will see all of the first 50 photos are our products and past logos. (please do not use the past logos, were trying to get away from those)
8 years ago
 
Client
Here is a video link (cut and paste) of our expedition gear sled the video is a little long, however it may inspire your creative side and familiarize you with our product which is the gear sled pulled behind the man.
https://vimeo.com/166318744
8 years ago
 
Client
Please consider the masculine features of logo sample number four. Not that I'm looking for an exact replica, however consider #37 I personally like this logo best thus far because the designer incorporated that concept with an equally dynamic, balanced, background.
8 years ago
 
Client
This is a really excellent talent pool, thank you for your submissions. I would like to see a couple submissions that are similar to logo example number one, (the one with the standing goat and the Sunburst behind it), and the last logo example with the standing bear, perhaps in an artform that more similarly resembles the bear in the logo example number four.
8 years ago
 
Client
id like to see a few more simple side examples like logo example 4
8 years ago
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