WigglishLogo Design Contest

In general, we're not seeing a color palette we're crazy about yet, while they may portray fun children's products, many of the products we sell are higher quality and imported products. We do have a slightly more serious side with educational and art products. In addition we'd like to inspire customer's confidence and trust in shopping on our website. Perhaps limiting the palette to one or two colors and toning back the brightness a touch. Examples of websites of our competitors: http://sbkidsco.com/ and http://www.landofnod.com/default.aspx Examples of products we sell: http://www.crocodilecreek.com/home.html and http://www.weegallery.com/

We do prefer the logos with clean typefaces, something easy to read especially if the logo were seen on a very small scale (think business cards or look at the logos on http://www.amazon.com/gp/offer-listing/B000UEQI1G/ref=dp_olp_new?ie=UTF8&qid=1309979188&sr=8-1&condition=new for an example where this will appear)

We'd also welcome any other designs with an entirely different approach than the ones submitted so far, we hope to see a wide variety of styles and palettes. One idea we had was to keep a clean type face while incorporating a design element that implies "wigglish-ness"

Hey, designers, we like a lot of what we see, but aren't sold on one design yet. So, you're all still in the running. Because there are several of us reviewing the designs, and because we don't agree with each other on the design concepts we like best, we're reluctant to do much ranking. Here are some of the comments we've made to your counterparts, anonymized a bit.

Surprise us!

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Some potential with....[snip] The typeface or typeface effects should be more crisp though. If we were to shrink these logos down to an inch wide thumbnail (which we'll have to do), I don't think they'll be very easy to read.

Not crazy on any of the color palettes yet.

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Following up on our comments, we'd like to see more variations on your designs. Among the variations, do some that are as simple as possible -- no gradation, just one color, etc.

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Really like the attempt to portray wigglish-ness - any other designs or ways to do this? We're not too crazy about the color palette or mix of colors.

We like the use of fewer colors, especially the idea of using...[snip] with a darker background. Could you extend the...background so it not just outlining each letter?

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I, for one, don't think...[snip] is right for the brand. Instead of..., I suggest you try creating a dingbat that suggests wiggly-ness. Take design..., which has a great typeface, and use one of the curlicues in the typeface to create a wiggly dingbat, either used to dot the Is, running below the name or shooting out in some way. Make sense?

What I like about designs... is that the name is a single color, but you bring in color which the associated elements. Try that some more.