Hi Kiwi - thanks so much for this. We like this direction a lot for two reasons, the wolf is pretty simple and classic, and we feel that the WEARWOLF part is classic and polished. We're wondering if we can get the same feel as this, but somehow incorporate the wolf leaping into this. Also, the words WEAR & WOLF can be separated, meaning, whatever graphic can fit in the middle, or play with the middle, such as a logo we've toyed with so far.
Check this concept out, although not perfect, we really feel it sits solidly:
http://blustonehouse.com/concept1.jpg