What We Do
We put the community at the centre of the travel experience - connecting our guests and hosts to enable tourism that builds local communities. Wayfairer.coop helps guests and hosts to contribute to the development of local communities as half of all fees are donated to local socially-driven projects.
Our target market are Australian’s aiming to travel within Australia - looking for accommodation and experiences that are authentic, sustainable and intimate. They are socially conscious and want a genuine connection with the places they visit. They might be seeking accommodation at the beach, in country towns, or in the mountains. They may be on a family holiday, a mountain-biking adventure, or attending a music festival.
Green - peaceful, sustainable, healthy, growth, organic
Blue - trust, dependable, knowledge
Our Ideas and Additional Information:
We'd like a rectangular logo (16:9) - name and perhaps image.
Easily recognisable in silhouette against a white background.
The name "Wayfairer" hints at the iconic RayBans wayfarer brand - cool, adventurous, classic
It also refers to the brand promise - we enable tourism that is fair, sustainable and authentic.
Really like logos that play with the name and use the letters cleverly.
Open to ideas about images...