Sorry - meant to comment on this one - as do prefer the font. Would be good to incorporate the W in your image - so that this can be used as a standalone version of the logo
Thanks ivastres - this is our favourite. We were thinking a 50's cool font (uploaded some examples into the brief). Particularly like the movement in the W of the Chicle. And the "oo" in Rancher's could be glasses or eyes...
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