Way2GoLogo Design Contest

A nonprofit community education program promoting transportation choices that support personal, community and environmental wellbeing.

No pre-set preferences.
While we are excited about color, we do need it to translate decently into black and white.

The main branding archetype or feel we've identified is that of 'The Hero'--a kind of everyday hero tone of taking courageous action, overcoming challenges and solving problems. Elements of the Explorer, the Sage, or the Magician might also apply.

We are open to logos with or without a tagline. We haven't found the right words yet, but some ideas are: transportation information and dialog; easy, effective, empowering; helping people and communities move into the future; reinventing our wheels; one stop shop to go, go, go...

Either way, the logo should be adaptable to future additions, such as the name of a county, i.e. "Tompkins County."