A multiplatform, multilingual, multimedia advertising and promotion tool for tourist businesses in New Zealand, using 360 panormic virtual tours and animation to show tourists around towns and cities and allow them to learn lots of stuff and go into the hotels, bars restaurants etc
Industry
Travel & Hospitality
Top Three Things to Communicate
#1 - New Zealand focused
#2 - New modern technology
#3 - Uses spheres, 360 images etc to show New Zealand
Our Target Audience:
1. Tourists coming to New Zealand. They will tend to be internet users or familar with computers. A very wide age range and from anywhere in the world, however primarily focused on Europe, America, Australia, China and Japan.
2. Business owners and those responsible for marketing within a small business who want to attract tourists to their hotel, tourist attraction, restaurant etc
Color Preferences
Black, green, blue? these are New Zealand colours, i.e. blue seas and lush green native bush however open to ideas.
Our Ideas and Additional Information:
Usually logos in New Zealand use the fern design. This can be incorporated however I would like to see something showing the sphere or globe that indicates a worldwide audience and the spherical nature of virtual tours. The graphic may also be used for hotspots/buttons etc so ideally can be seperated from any text and still be relevant
Themes
Simple
Colorful
Expensive
Modern
Refined
Adventure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Like the layout of #1, and the colours. Not too sure about the kiwi and if it's going to be something very NZish would prefer a fern. Like the sphere, don't love the font. Perhaps something could be done to make the NZ of viewinz more prominant without being too tacky?!
#2 I like where that globe and fern is going, not quite right but on the right path. Don't like the fonts really yet. Need to see some differential on with the nz in viewinz.
Really like the fern on the sphere of #14 and the simplicity. #13 and #12 are on a new track that could be interesting. Would like to see some more ideas as well for comparison, something completely different if that's possible?
