views in New Zealand
What We Do
A multiplatform, multilingual, multimedia advertising and promotion tool for tourist businesses in New Zealand, using 360 panormic virtual tours and animation to show tourists around towns and cities and allow them to learn lots of stuff and go into the hotels, bars restaurants etc
Top Three Things to Communicate
#1 - New Zealand focused
#2 - New modern technology
#3 - Uses spheres, 360 images etc to show New Zealand
Our Target Audience:
1. Tourists coming to New Zealand. They will tend to be internet users or familar with computers. A very wide age range and from anywhere in the world, however primarily focused on Europe, America, Australia, China and Japan.
2. Business owners and those responsible for marketing within a small business who want to attract tourists to their hotel, tourist attraction, restaurant etc
Black, green, blue? these are New Zealand colours, i.e. blue seas and lush green native bush however open to ideas.
Our Ideas and Additional Information:
Usually logos in New Zealand use the fern design. This can be incorporated however I would like to see something showing the sphere or globe that indicates a worldwide audience and the spherical nature of virtual tours. The graphic may also be used for hotspots/buttons etc so ideally can be seperated from any text and still be relevant