viewinz Logo Design Contest

viewinz has selected their winning logo design.

For $250 they received 86 designs from 20 different designers from around the world.
Contest
Logo Design Brief
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bknill
New Zealand

Slogan

views in New Zealand

What We Do

A multiplatform, multilingual, multimedia advertising and promotion tool for tourist businesses in New Zealand, using 360 panormic virtual tours and animation to show tourists around towns and cities and allow them to learn lots of stuff and go into the hotels, bars restaurants etc

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - New Zealand focused
#2 - New modern technology
#3 - Uses spheres, 360 images etc to show New Zealand

Our Target Audience:

1. Tourists coming to New Zealand. They will tend to be internet users or familar with computers. A very wide age range and from anywhere in the world, however primarily focused on Europe, America, Australia, China and Japan.
2. Business owners and those responsible for marketing within a small business who want to attract tourists to their hotel, tourist attraction, restaurant etc

Color Preferences

Black, green, blue? these are New Zealand colours, i.e. blue seas and lush green native bush however open to ideas.

Our Ideas and Additional Information:

Usually logos in New Zealand use the fern design. This can be incorporated however I would like to see something showing the sphere or globe that indicates a worldwide audience and the spherical nature of virtual tours. The graphic may also be used for hotspots/buttons etc so ideally can be seperated from any text and still be relevant

Themes

Simple
Colorful
Expensive
Modern
Refined
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

bluejet
Australia
cool!
kiwi contest, see you soon.
13 years ago
bknill
New Zealand
Like the layout of #1, and the colours. Not too sure about the kiwi and if it's going to be something very NZish would prefer a fern. Like the sphere, don't love the font. Perhaps something could be done to make the NZ of viewinz more prominant without being too tacky?!
13 years ago
bknill
New Zealand
#2 I like where that globe and fern is going, not quite right but on the right path. Don't like the fonts really yet. Need to see some differential on with the nz in viewinz.
13 years ago
bknill
New Zealand
Really like the fern on the sphere of #14 and the simplicity. #13 and #12 are on a new track that could be interesting. Would like to see some more ideas as well for comparison, something completely different if that's possible?
13 years ago
bluejet
Australia
jeez a lot of originality here, anyone have a fresh idea?
12 years ago
charcoal
New Zealand
Way to go J!
12 years ago