Vidhata Logo Design Contest

Vidhata has selected their winning logo design.

For $300 they received 424 designs from 68 different designers from around the world.
Contest
Logo Design Brief
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VishalJuneja
India

What We Do

Multifaceted enterprise engaged in manufacturing and retailing. Has huge investments lined up in various sectors.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Modern Confidence
#2 - Boldness, Agressiveness
#3 - Commitment to growth

Our Target Audience:

The main target audience is age group of 20 - 50 years.
Majority Male, Location : Indians,

Occupation : Wider occupation group including business owners/ senior managers / middle managers and even youth.

Education : Audience is primarily educated with atleast basic undergraduate levels.
The logo is mainly aimed at wider segment of society / clients, irrespective of them being or not being the group’s customers.
“Vidhata” aims to create a distinct identity for itself in such a way that the audience feels confident just by looking at the logo, whether that audience may or may not be consumer of group's product today.
The group currently is engaged in plywood manufacturing & also various high end retail ventures. Further it has decent investments lined up in various sectors in future. Hence, “Vidhata” does not want for itself a logo that just signifies any particular industry but wants a generic logo and aims to establish Vidhata as a mark / brand which when used on any product brings the confidence in the mind of viewer.
Very classic examples are : Reliance group, Tata Group, Mahindra Group. The designers may please visit their respected websites.
International Examples are : GE, P&G

The group currently has a logo. The same can be downloaded from the link below :

http://cid-763e658a6c347452.skydrive.live.com/browse.aspx/Public/VIDHATA%7C_LOGO%7C_EXISTING?uc=4

The designer will see two parts of the logo. One is the emblem (Orange square with Arrow mark) and the other is text part (text : Vidhata). We wish to retain the arrow mark and the color (orange) of the emblem. However, creativity is most welcome.

Color Preferences

Orange is already a part of the symbolic emblem of the group). Further, Grey, Black, Blue, Green.

No purple / Reds.

Our Ideas and Additional Information:

The group currently has a logo. The same can be downloaded from the link below :

http://cid-763e658a6c347452.skydrive.live.com/browse.aspx/Public/VIDHATA%7C_LOGO%7C_EXISTING?uc=4

The designer will see two parts of the logo. One is the emblem (Orange square with Arrow mark) and the other is text part (text : Vidhata). We wish to retain the emblem as it is, however minor changes in the shape of the square to make it look more interesting are most welcome. Further, the designers will have to use their creativity in developing a distinctive & differentiated Wordmark for "Vidhata".

The whole idea is to combine the emblem and distinct Wordmark to create a stand-out, logo wth global appeal.

Themes

Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

VishalJuneja
India
Designers may please download the existing logo of the company from the followig link ?:

http://cid-763e658a6c347452.skydrive.live.com/browse.aspx/Public/VIDHATA%7C_LOGO%7C_EXISTING?uc=4
13 years ago
JohnOne
United States
Hello Vishal-

Does the name require a line over the first "a" as in your example VIDHĀTA?

Please advise, thanks.

JR
13 years ago
VishalJuneja
India
Hello to all the designers

I can see the creativity ushering in.

With your inputs, I feel that the contest desin brief needed some updation.

I have updated the same and you all are requested to go through it once again.

Main changes are regarding the "retention of the square emblem part" and to see you creative best to deveop a distinctive Wordmark for "Vidhata".

13 years ago
VishalJuneja
India
Hello John

Well the line above "a" is not an absolute necessity. We can forego that if we happen to develop something really distinct.

best wishes
13 years ago
VishalJuneja
India
Guys !

We have yet not been able to crack the wordmark.

Its not about the placement of the arrow mark or the color scheme. Its about the word mark. Its about out "Vidhata" can leave a lasting visual impact. Try and break the monotony pals.

Looking forward for more creative inputs from all of you guys.

best wishes

Vishal
13 years ago
VishalJuneja
India
hello friends.

can you visit www.delanco.in and see the logo

please try and conceptualise something like that.

best wishes

vishal
13 years ago
logod
United Kingdom
Hi

Are you talking about the Delanco logo or the Samaraya? If it's the Delanco logo do you want the sphere included?

Cheers
13 years ago
Rays
India
vishal , dont you think the disgners who workd so much for you , atleast deserve to have some rank if not the first position ??? u just found only two desgns ( wonder what s so interesting about them!!) interesting and rest all of them trash out of 374 entries ????? doesnt it sound bit absurd?
nevermind ! all the best for your vidhata !
thanks .
13 years ago
Designthirst
India
Hey atleast leave some inputs for the people who have given you an explanation brief about their logo. Very much agreed with Rays...man seriously GOD only knows what they want. I can bet there are far more better options over here amongst the ones which are left. lolz. Nyways. All the Best Contest Holder.
13 years ago
VishalJuneja
India
Dear designers,

please understand that its not that we dont appreciate the work that you all have done.

But in tangible terms, it cant be described. Its purely a matter of what is being liked or what is not being liked.

Also please understand the criteria about how we are rating yur inputs. We believe that the only relevant logo is the number 1. How would it matter even if we rate more logos. They are anyways going to be number 2, 3 and 4.

We as contest holders are only keen on selecting One logo.

Please friends, you all have really inputted a lot and request you not to be offended.

As fas as selection : good or bad is concerned, please respect out criteria of selection. Let us decide what fits our purpose and what does not.

Best wishes

Vishal
13 years ago