VesselheadLogo Design Contest

melding strategy and creativity to drive companies beyond the fall line

We identify market disruptions and help companies become the next generation of industry leaders through our market intelligence and product marketing skills.

Not Yellow

Vesselhead is a derogatory term for a kayaker by a surfer. While both share a love for the water, when the kayaker goes to ocean it is usually because the rivers are not running. The surfers are in a way threatened by the kayakers because they catch more waves and don't need to follow the channels because the paddle makes them much more maneuverable.

I chose the name because I liked it, and I feel that there are a lot of metaphors between kayaking and business. I like the idea of using the constructs of this extreme sport to demonstrate what is required to be successful and I plan to use the metaphor thoroughly in business engagements.

Metaphors for Vesselhead and strategic planning:
* A vessel of information is only valuable when distilled and clearly communicated.
* One must do their research to choose the course or hit hazards along the way.
* In the modern era, you need to be assertive and timely in your research and decision making because the market moves quickly.
* To stay the course, one must see the line and focus on it. Too much time staring at trouble means you will likely head right into it.
* Sometimes, you don't know what the course will be, you come around a corner and everything in the game has changed. You need to be able to react and act quickly without fear.