When I filled out the survey, I wanted to give some form of tagline; however, we are not married to to it today. I should have mentioned that we need to leave it out of the logo. Use the tagline to incite creativity only. I like the idea of the fall line. Today I think business is always on the cusp of the fall line. You have to have calculated risk to throw yourself over and know you are going to survive.
A couple things I want from the logo: * I want it to be recognizeable without the name. Even if the logo was the name itself, I would want it to be recognizeable if the letters were replaced. Like Levis. * I like simplicity in logos like hulu. So while I like the image of the kayaker, it is not clean enough as is. It needs to be dumbed down. I like the idea of the logo to be recognizeable even for 10x10 icons. I put the photo up to help with creativity but I don't want you to have to be locked into it.
you are welcome, thank you for the feedback!!! its very important for me..please if there is anything else to change,just tellme,because i want know if im on the right way
Can you do somethig with the logo that would really evoke the disruptive. Think waves maybe. I like the idea of playing off Katsushika Hokusai; however, worried it is a bit overplayed. Still, there is a part of me that is drawn to that. But the metaphor doesn't need to be associated with the ocean per say. The metaphor would ideally play off of whitewater kayaking. The fall line in this context would be a waterfall. Also, I like the idea of the image being less rigid and more flowing. Disruptions can often be a moving target and there are no crisp edges to strategy. Think the iPhone. It is the Rogue Wave. And it morphs. With each new innovative app released it becomes more incumbent.
Don't tame a Rogue Wave, survive it. Dance with it in perfect unison.
Have you ever been stuck in the surf? Think of the thrashing. Think of first being in the right place at the right time. Think riding the wave and the exhilaration. Think of being in the wrong place at the wrong time and surviving that.
When you think of a river, think how the river levels change the dangers and features on the river. Think blind corners. Think holes and waves.
"dance in the shadows of the canyon walls and laterals, where serpentine waltzes show respect to the boil lines"
Oh my, my description just made me think hippy. Not hippy. ;)
Thank you for the great feedback.. im taking my time to investigate more , i submited more entries , do you like the idea to integreate a big splash. or maybe a kayak falling down the river
Digging the new direction. The lower case 'v' in the logo seems to turn the execs off that I show it. Can you work the imagery into the V? Or approach photo or capitalization differently?
Just wanted you to know that the image of the two kayaks I am in love with. It sadly doesn't speak to the companies business, so I can't use it. But I do love it.