#12, 11, 10 - the overall theme has potential, however "Vantage" and "Point" should have similar emphasis. Also, the buildings should look more like apartment buildings and less like skyscrapers.
#13 I like the colors, but the design looks like a "Q" and the buildings look too much like skyscrapers.
#65 - 67 Looking better but the buildings still look very corporate/commercial and not like apartment communities (see the links and picture I posted in the brief).
#109 I like the overall look of the building, but a couple of us thought the little pointed thing over the doors looked like little moustaches. Any way they could be changed to fox that?
Those look better, thanks. We had another thought - maybe we should simplify the whole thing a bit. Can you take #112 and completely remove the parts of the image that relate to the doorways so that just the roofline and three square windows is left? This would have the effect of flattening and simplifying the logo a bit.
We like the position in #125 better. Could you please make the following adjustments:
1. Connect the two short lines above "va.." and "..nt" to the roofline so that they are part of the building interpretation. 2. Add 1 more space between "Vantage" and "Point" 3. After those changes, please make a version that has our slogan below it. We are thinking the slogan would be in white font in a colored rectangle. We're not sure if this would make it too busy, but we are hoping it can be included and look ok.
I hope these descriptions help, artistic stuff is not our strong point!
#142 is almost perfect. Is there a way to get the slogan a little more readable, maybe make the font bold? Or maybe shrink Vantage Point and Acquisitions a little so the slogan can be made just a little bigger (not too much though)?
I think we are going to go with #144. Please change the Slogan to normal capitalization, enlarge it a bit, and change the background for it from blue to black.
The color is better, but the slogan is still in all capital letters and needs to be in normal font with only the first letters capitalized like I wrote in the previous comment. See how it is written in entry #151.
#171 is almost perfect - the color and capitalization is good. However, the slogan is still a little hard to read, so maybe we need to enlarge it and/or use a different font. Somehow #151 has it just right on the slogan.