Our target audience is a series of people: Mortgage companies and banks that would be looking to sell us their defaulted real estate projects ( so we need to show "strength" and "financial fortitude") These clients are wanting to know we have the financial ability and the construction expertise to take on their properties. We buy properties also from real estate investors. These people want to see from us professionalism, financial strength and speed, and honesty and integrity in our dealings. These people tend to be entrepreneurs who value quick responses, a well backed company, and speed in closing the deal. We sell our properties to purchases who tend to be more on the "urban scene". Hipper, younger professionals who purchase urban lofts and condos in and around the city. They are in the 30-45 yr old range with higher levels of income and educational backgrounds. We want to be appealing as an "urban developer" to this audience.
Color Preferences
Combination of any of the following: Red, Blue, Black, White. Do not have to use all of them, but want to the colors to be from those 4
Themes
Masculine
Luxury
Expensive
Serious
Modern
Exotic
Elegant
Secure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
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~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monitary means of showing apprecaition for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
