Uptown EntertainmentLogo Design Contest

My company is Uptown Entertainment. We provide DJ services for private events, with a concentration on weddings. We also do corporate event production, photobooth services, and wedding and event films.


Elements I Want

Words to describe desired look for new logo/branding:

Polished
High End
Fresh
Clean
Corporate
Clever/Carefully thought out

I need a logo that can be interchangeably used for the different services we have i.e. Uptown Entertainment, Uptown AV, Uptown Photobooth, Uptown Films, etc. I want to use color to differentiate those divisions. For example, “Uptown” will remain the same color, but the division name like “Entertainment” or “AV” will have it’s own color.

I need a mark. A stand-alone element of the logo that can be used on it’s own or with the complete logo. Perhaps “Uptown” could be the mark. Everyone calls us Uptown when referring to us so I don’t mind having a logo version that is only the word “Uptown”.

I need it to be universal i.e. looks great on a website, tee shirt, a pen, a sticker, etc. This may mean there are two version of it, one being more horizontal in nature and one being more vertically laid out.

I want access to design files.


Elements I Don’t Want

No goofy DJ/music icons
No imagery that looks similar to another well known logo


Things to Consider for Logo

The majority of our clients are female. Our clientele is upscale and higher end. It should stand the test of time, instead of looking trendy and using a font that will be dated looking in a couple of years.


Ultimately, I don’t want to stifle creativity. I’m coming to you because I’m stuck, and I’m excited to see what you come up with.

As in the description, I need a logo that can be interchangeably used for the different services we have i.e. Uptown Entertainment, Uptown AV, Uptown Photobooth, Uptown Films, etc. I want to use color to differentiate those divisions. For example, “Uptown” will remain the same color, but the division name like “Entertainment” or “AV” will have it’s own color.

Monochromatic base, with color as division differentiator.

Words to describe desired look for new logo/branding:

Polished
High End
Fresh
Clean
Corporate
Clever/Carefully thought out

I need a logo that can be interchangeably used for the different services we have i.e. Uptown Entertainment, Uptown AV, Uptown Photobooth, Uptown Films, etc. I want to use color to differentiate those divisions. For example, “Uptown” will remain the same color, but the division name like “Entertainment” or “AV” will have it’s own color.

I need a mark. A stand-alone element of the logo that can be used on it’s own or with the complete logo. Perhaps “Uptown” could be the mark. Everyone calls us Uptown when referring to us so I don’t mind having a logo version that is only the word “Uptown”.

I need it to be universal i.e. looks great on a website, tee shirt, a pen, a sticker, etc. This may mean there are two version of it, one being more horizontal in nature and one being more vertically laid out.