University of Alaska FairbanksLogo Design Contest

Logo Design Contest
Contests / University of Alaska Fairbanks

University of Alaska Fairbanks has selected their winning logo design.

For $675 they received 142 designs from 11 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Center for Arctic Security and Resilience
What We Do
CASR aims to:

- Serve as Alaska’s primary resource supporting Arctic-related Homeland Defense, Security and Disaster Management studies and scholarly activities throughout the Circumpolar North.

- Advance the understanding of changing dynamics in national and human security issues within the Arctic.

- Support integrated research and academic efforts regarding resilience in the classroom, laboratory and the field.
Industry
Education
Color Preferences
Blue, black, white, gray.

Needs to meet university guidelines here: https://www.uaf.edu/universityrelations/guidelines/logos/
Our Ideas & Additional Information
Using the university guidelines here: https://www.uaf.edu/universityrelations/guidelines/logos/

Want the bear in the UAF logo. The bear can be modified to include design elements. For example, our UAF school of management logo bear has a tie. elsewhere, want graphic element(s) that are familiar as Arctic. A circumpolar map might work well as the Arctic design element. Perhaps graphic elements or graphic scenario can show security and resilience in the Arctic...like a military or rescue scene. Single color blue (UAF blue), and B&W versions for media and letterhead, etc.

Would like professional shapes of public-sector departments and agencies, but does not necessarily have to be typical, as long as it seems overall to look more official and less artistically abstract.

The letters "UAF" and words "Center for Arctic Security and Resilience" must be part of this. UAF should be balanced or a little more prominent. Perhaps "if" a circumpolar map is used, a location pin at Fairbanks, Alaska could be used with the letters "UAF", might be too small though.

Attached is a current logo for our academic program as an example of what exists and perhaps inspiration.

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Discussion

 
Logo Designer
Sorry, once again. Do you need a UAF bear in the logo or not? The mentioned above School of Management hasn't a bear in the logo. Instead, they use a constellation of stars (https://uaf.edu/som/). And having the exact bear in your logo contradicts the logo guide you reference to. Please advise. Thank you.
3 years ago
 
Client
Hello, the preference to have the bear in the logo, but it is not 100% required at all. Variations without would be appreciated. Thank you for the question.
3 years ago
 
Logo Designer
Thank you for your reply
3 years ago
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