What We Do
The true definition of a Ultra Marathoner is: An ultramarathon, also called ultra distance or ultra running, is any footrace longer than the traditional marathon length of 26.2 miles.
We are targeting the average ultra runner, (not necessarily the elite runners) who has a husband/wife, children and a career. Ultra running has become a passion for these people and they find time with family, career and other responsibilities to train and run races which could in many cases last over 24 hours. Common ultra races are: 50K 100K, 50 miler and 100 miles+.
For an ultra runner, (junkie) there is a focus on shoes, shorts, shirts, hats, GPS watches, socks, MP3 players, hydration packs, (vest and/or water bottles), goo's, nutrition, supplements and any other running product that could help finish a race.
Our Ideas and Additional Information:
What we are looking for is a logo that has an ultra runner with an edge to it. We would like to see the runner potentially wearing some running gear i.e shoes, socks, shorts, shirt, watch, hat with a hydration vest and/or bottle. Ideally the runner would look a little crazy, out of his mind with an edge to him. We would also like to potentially either see a trail/mountain background or the runner heading into a steep mountain climb with a trail head while wearing all of his gear. This is a logo we would potentially like to have on apparel. It needs to have an edge and look awesome!