Our Ideas & Additional Information
After the winner is found, the logo will be built in 3D. It could be something like the attached "ALR Logo large". I like this 'inverted' style, where the ALR is what's left in the machined regtangle, and the letters JORDAN are machined into the metal.
The logo for almost all companies named Ultimate-(something) looks messy. The letters doesn't seems to fit in an aesthetically pleasing way. The least ugly I fould was the attached "Ultimate".
I also like the style of the attached "Final audioquest_edit", maybe something like this can be used for the photorealism part.
Ultimate and photorealism can be placed either side by side, or Ultimate in top and photorealism below, like an underline of the word Ultimate.
Update: Just wanted to mention, that the logo also could be a letterform mark, with a wide UP in top, and Ultimate photorealism in an underline... Could be interesting to see some examples of that.
The slogan should not be included, unless it can be done in a very simple way.