Tufts Leadership Initiative Logo Design Contest

Tufts Leadership Initiative has selected their winning logo design.

For $275 they received 192 designs from 26 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
wcdesign
United States

What We Do

Young entrepreneurs and small business owners.
30 to 40 years old

Industry

Consulting

Color Preferences

Black and white, potentially dark gray, or maybe grey-ish blue

Our Ideas and Additional Information:

Want to communicate professionalism, seriousness, something novel/different in our approach to leadership development. Something a little different or unexpectedly appealing.

The logo should communicate character (trustworthiness, integrity, honesty, etc), understanding, insight.

Themes

Refined
Simple
Gray
Necessity
Modern
Secure

Style Inspiration

Entries
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Contest Entries

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Discussion

Discussion

wcdesign
United States
Designers, there is a bug in the logotournament.com website, and it is not allowing me to successfully re-rank your logos. Please bear with me as I will continue to post comments, but you may not see your logos successfully re-ranked. Do not be discouraged by your ranking, as I'm unable to move you currently.

I've emailed the support team as of 9:18 EST, Friday July 3rd, but they may not answer until business hours on Monday, July 6th.
1 year ago
wcdesign
United States
Please disregard. User error. I've now corrected the ranking after advice from the support team.
1 year ago
wcdesign
United States
We are leaning towards options with a logotype "TLI", or a meaningful icon of some sort.

Also, with regards to visual dominance, are favoring logos where "Tufts" is not the most dominant feature, but rather, the logotype ("TLI") or icon being the most dominant feature, with the words "Tufts" and "Leadership" being similar in visual importance.

We just don't want the name "Tufts" to be too much of the focus.
1 year ago
wcdesign
United States
For those designs that are leaning towards the use of imagery or icons rather than a logotype (i.e, "TLI"), here are some words (besides "Leadership") that can be used as ideas:

"Conversation", "Mentorship", "Character", "Integrity", "passion for the work and genuine interest in people"

Though we are leaning away from logos with people/human silhouettes, as they seem a little cliché.
1 year ago