Tru Wealth CoachingLogo Design Contest

Cultivate true wealth using psychology

This is a brand change/update for my wealth coaching practice (a play on my last name, Trucano). I work with professional women who seek to better align their resources (money, time, energy) with what they truly value to create legacies of true wealth. I am a psychologist, and as clients build true wealth, I help them leverage the power of psychology to overcome thought patterns and behaviors that no longer serve them.

Open to greens, blues, whites, grays (not necessarily all together!)

I want my clients to create and cultivate their own idea of a truly wealthy life. Some things that resonate with me and my brand are:
-botanicals, particularly hardy, more weedy ones; flowers; to represent finding or cultivating beauty
-compass or compass representation, to represent finding your direction
-I purchased the font I'll submit below (Blackstone, but more interested in the shape of the lower-case "t"; I love that shape; otherwise, flexible on font/font mix
-I'm a watercolorist, so that would be a possible direction for tone/vibe (but not necessary)
-Overall, I prefer striking designs

-Not interested in: brains, "mind" representations; "women" or female figure representations; money-related representations

One idea that I had was a (lotus? or other) flower with a half, semicircular compass arising from the center of the flower; I'll attach some images. Not sold on this as final, but it's an idea.