mtrucano

This is a brand change/update for my wealth coaching practice (a play on my last name, Trucano). I work with professional women who seek to better align their resources (money, time, energy) with what they truly value to create legacies of true wealth. I am a psychologist, and as clients build true wealth, I help them leverage the power of psychology to overcome thought patterns and behaviors that no longer serve them.

Target audience: young professional women Brand: New brand empowers women to attain financial autonomy through the use of suitable tools, building better financial habits, and reframing their thoughts about money. Note: Emphasize "Mind" part of logo