Tread ThreadsLogo Design Contest

Logo Design Contest
Contests / Tread Threads

Tread Threads has selected their winning logo design.

For $350 they received 70 designs from 16 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Sell high end running, cycling and triathlon apparel.
Industry
Sport
Color Preferences
I do not have any preferences at this point.
Our Ideas & Additional Information
I have one idea but I am not sure if it would be best as a design element for the website or if it should be incorporated into the logo. Since we are TREAD Threads, I thought we could use tire tracks from road, cx and or mountain bikes and foot prints of running shoes. I do not want any designs that are based on stick figures or other "icons" of runners or bicyclists.
Themes
Colorful
Luxury
Refined
Adventure
Modern

Entries

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Prefers others.
Prefers others.
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Discussion

 
#4 I like this concept. I would like to see some color variations. This version is cool in earth tones, but I think my customer base is only 10-15% mountain bikers and/or trail runners. Since we are run and bike, Maybe we can have a foot print on the T-shirt as well.
14 years ago
 
#1, #2, #3 & #9 I like the new color options. I'd like to see a couple of two-tone color variations, one with bright primary colors. We have a mountain bike tire and a running shoe company. I wonder what a road tire (skinny and slick) would look like in the design. Cyclocross tire? In the bike category, our business is 80% or more Road Biking. But a slick tire might not be as iconic or easily recognized. I have added two images to the brief that show a typical road bike tire and one of a cyclocross tire. Basically a cyclo-cross tire is like a Mountain Bike Tire but narrower. I also found a vector file of bike treads. Not that I want to lock myself into those, you guys probably have better stuff or can create better stuff, but just a reference.
14 years ago
 
 
#5, #6, #7 & #8 This is a pretty cool direction too. I like the abstract V that is representative of treads, whether it be bike tires or running shoes. Even the "A" looks tread-like. Pretty cool. #7 is uber-cool concept, but my concern on that is readability. #8 looks like it might be more automotive related or at least bike only. I wonder what it would look like if the V elements were flipped an used as the "A" in Tread, and maybe in Threads as well.
14 years ago
 
#8 I still like this side by side structure. I guess in the end I could use it either way. Can I see that version with just one tire track and one foot print? Logo Tournament Rocks!
14 years ago
 
Still hoping to see some new ideas.
14 years ago
 
A lot of the tread patterns that are being used look like hiking boots and really big mountain bike tires. Also, I see a lot of earth tones. I need the foot prints to be more authentic modern running shoes and I'd like to see designs in some bold colors. The entires so far have been leaning toward off-road stuff, but most of our customers run and cycle on road. Look at a pair of running shoes. Their treads are bright colors. The footprints don't have to be black and white or brown like mud.
14 years ago
 
What a fantastic service. It was really hard to make the final selection. The quality of the designs were beyond my expectations. Thanks so much to all who participated. I will be back for more designs and have already recommended Logo Tournament to several people.
14 years ago
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