TransparingLogo Design Contest

Logo Design Contest
Contests / Transparing

Transparing has selected their winning logo design.

For $420 they received 233 designs from 36 different designers from around the world.

Logo Design Brief

Client
Switzerland
What We Do
we help our clients to reduce their banking fees by comparing and negotiating with banks
Industry
Financial
Color Preferences
blue - trustworthy
red - passion
grey sophistication and professionalism

surprise us!
Our Ideas & Additional Information
The logo schould be an easy to read wordmark with no distracting logo elements (e.g. symbols, icons).

Transparing is picking a battle against the big (bad) banks. After all of us having worked for an accumulated 5 decades in the financial industry, we are convinced that banking is a corrupt system that sets wrong incentives for bankers. It has to stop that bankers instead of their clients have expensive houses and funky cars - paid for by their clients money.
Themes
Simple
Refined
Secure

Entries

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Discussion

 
Client
Thanks for your 1st drafts. Please do not use logo robots, we can do that ourselves. We need a bit more tailoring to the company and idea. Remember that "Transparing" is a merger of two words: Transparency and comparing. Now, emphasizing those two words by simply using two different colours would be too simple. We need some really original ideas. And also, we do not want too much distraction with any symbols or the like.
9 years ago
 
Client
Some really good improvements in 2nd round, thanks. There is surely still room for improvement and a bit more originality. #100 we find leads in terms of creativity and originality. We want to be a modern and bold but respectable and reputable company which helps bank clients reduce unnecessarily high banking fees. Why is it that bank employees drive fancy cars and not bank clients?
9 years ago
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