Trackside CoffeeLogo Design Contest

Logo Design Contest
Contests / Trackside Coffee

Trackside Coffee has selected their winning logo design.

For $300 they received 224 designs from 26 different designers from around the world.
9th
#111
Prefers others.
#175
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#167
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#166
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#165
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#164
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#163
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#136
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#135
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#134
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#112
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#110

Discussion

 
Logo Designer
Stuck to emblem logo, was unsure about poster influence. Circles reflecting tyres and aerial image of coffee cup. Reflecting coffee through colour and vintage through picture of car within emblem. Also displaying the blend on the front, and with each blend a different car. See next one..

(This comment references Entry #110)
15 years ago
 
Client
Nice. I like the different cars representing the different blends. That's something you are the first to do. I feel that the blend stripe though coming across the image lessens the presentation. I hides the car image which I don't like.

The Camaro should be the track day blend, the "formula" car should be the Race day blend. What do you have in mind for the Rally blend and the "High Test" espresso? High Test refers to high octane racing fuel. The premium strong stuff to help you out.

These are great package execution but don't quite have the inspirational feel that I think someone would want to wear on a t-shirt whether they drink coffee or not (hopefully they do).
15 years ago
 
Logo Designer
Hi there
thanks for the feedback, i tried to do something a bit different and answer your brief as much as I could.

Rally car I would probably have a subaru or something similar
and High Test I would want something more modern and special: http://www.forcefedperformance.com/Services_RaceGas.asp

revising artwork now for you
15 years ago
 
Logo Designer
Revised designs. These the coffee is reflected in the "coffee stain" around the outside. Tried to make it more T-shirt worth too. Rally Blend and High Test espresso are yet to be drawn.

(This comment references Entry #134)
15 years ago
 
Client
These latest submissions are an improvement from the standpoint of incorporating the key points. However, I think they are a bit too busy. Especially with the flags. I think those aren't really necessary. I would prefer a classic rally car silhouette than a modern one. (e.g. http://www.flickr.com/photos/8605089@N07/762933356/)

Your original design had a really nice classy look to them. You lost some of that with the latest iterations. Great work though!
15 years ago
 
Logo Designer
sorry had already done a subaru but will do up older classic one for you.
15 years ago
 
Client
Thanks. Upon reviewing your submissions I still feel that your original design has more class to it. I think the design lost something in the evolution.
15 years ago
 
Client
Still not quite there. sorry! Not sure what the details are that make the difference but I still like the original the best except for the blue stripe.
15 years ago
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