ToytaniumLogo Design Contest

Logo Design Contest
Contests / Toytanium

Toytanium has selected their winning logo design.

For $375 they received 165 designs from 23 different designers from around the world.

Logo Design Brief

Client
Switzerland
Slogan
the fun element
What We Do
We develop, produce, distribute and sell innovative toys for kids and teens
Industry
Sport
Color Preferences
no preference so far
Our Ideas & Additional Information
Important: TOYTANIUM is a mixture of the words TOY and TITANIUM. Our claim is "THE FUN ELEMENT"
We want to express that TOYTANIUM is the !!! main ingredient, the main element which is required to built innovative, exciting, unique toys.
Every great toy is made of TOYTANIUM or contains TOYTANIUM.
We would appreciate, if the claim is connected in a strong, visual way to the company name.
TOYTANIUM also sounds big, powerful and strong. Like a very valuable metal or material.
Themes
Adventure
Masculine
Colorful
Luxury
Modern
Refined

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Discussion

 
Client
Although we create toys, the company logo is meant to adress b2b customers. Thus it should not be too childish. Each toy gets its independent, own brand. Toytanium is not the b2c brand.
12 years ago
 
Client
Please do not think too childish, we look for a b2b logo for a serious company, not for a b2c logo for toys!
That does not mean that the logo just should be an outlined font. It still should be creative.

Think more about the (chemical) element, that is necessary to build a really good toy. Essential, powerful, strong, creative, unique.

The logo must have a strong recognition value.
12 years ago
 
Client
Hi Guys, we are not really convinced so far. We would like to see other directions.

Approaches that integrate somehow a kind of "molecular" design:
we miss proposals which for instance pick out the idea of a (chemical) very essential element in form of an integrated molecular struktur (--> an element). The molecular visual element could be stand alone beside the writing, it could be integrational part of the letter "O" of the word "Toy"
--> please: refrain from visuals that look like the warning sign for nuclear radiation!

The Claim:
Why does nobody read the briefing? We want the claim "THE FUN ELEMENT" to be integrated into your proposals. Look at the Logos of the movie "The 5th Element" or "Star Wars - The clone wars" for example. They integrated the claim in a great way into the logo.

For all proposals: your submissions should be able to work on simple, plain white paper. No backgrunds with gradients, no fading shadows etc.
12 years ago
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