Tincup OverlandLogo Design Contest

Plan. Outfit. Explore

Tincup Overland is built around the premise that adventure awaits and we all just need the right equipment to get started on our own journeys. Outfitting vehicles is our passion and we share it with you by providing the tools and knowledge you need to chart your own course and explore new trails.

The target audience of this brand are outdoor adventurers who love the idea of getting off the beaten trail. They want to go to somewhere far away and stay for a while. They build their vehicles for this purpose, and we help them do it with our products and installation expertise.

We want colors that are inspired by the national parks. Generally one or two blues (to nod to the sky), a green (to nod to nature) and some reds/browns/oranges (to nod to the earth/rocks and sunrise/sunset)

Going through this list, our favorites are the Yosemite, Arches, and Fire Island palettes
https://www.hgtv.com/design/decorating/color/national-park-color-palettes-pictures

We're very inspired by the vintage and retro national park posters of the 70s and 80s.
https://www.amazon.com/National-Vintage-Posters-Yosemite-Mountain/dp/B09HQ5GHDL
(The Yosemite poster, in particular, from that amazon listing is pretty cool).

We want a logo that's going to lend itself well to merchandise like t-shirts, camping mugs, coolers, coozies, etc.

The logo should call forth both a sense of adventure and a sense of nostalgia. Many of the vehicles we outfit are themselves vintage vehicles... our target audience appreciates old stuff that was built to last and looks cool.

The business is named after Tincup Pass in Colorado, but the play on words could suggest a "tin cup" in the logo somewhere (although not necessarily a requirement). We're thinking camp fires, 'amazing views, freedom, adventure, and getting lost in the wilderness, and of course, trucks that can take you to all that.

Please stick to web fonts.