Tincup OverlandLogo Design Contest

like the simplicity a lot more with this one. I'd lose the star / chevrons around the outside.

The mountains are the right vibe, and the right level of detail, but they're also a bit overdone as far as logos go. Try the silhouette of a vehicle? the back of a vehicle?

https://cars.usnews.com/cars-trucks/features/10-best-overland-vehicles?slide=4

https://www.instagram.com/p/CBDx8cHnK3n/?utm_source=ig_embed&ig_rid=73595c94-0141-482a-b8d2-fdee14024a5f

Also has potential. See #4 for general comments that would apply here too.

Also, don't feel like the tagline needs to be included everywhere. They alone will already help to simplify.

love the vibe. The ground tent isn't right though... most of these guys will be in a roof-top tent that is installed on top of a truck.

This has some potential if you simplified it a bit.

Also, the standard "campy" tin cup has a very specific shape that's more square along the bottom.
https://www.amazon.com/Tin-Mug/s?k=Tin+Mug

We like your style and vibe, and this one is probably our favorite because it has a vehicle in it... we are, after all, a vehicle outfitter. But in general, we think you're heading too far down the "vintage poster" vibe. We are inspired by the style of the vintage posters, but the logo needs to be web friendly and easy to scale up and down / print on a variety of things. This (and most of your ideas) are too complicated, in some respects. The details won't shrink down well for web format, etc. This looks like a pretty awesome t-shirt design, but when you imagine it in the corner of a website, it's just too small and complicated.

You're definitely hitting on the right vibe, though, in terms of the great outdoors, the colors, the text, etc.