Theatreland ClothingLogo Design Contest

Logo Design Contest
Contests / Theatreland Clothing

Theatreland Clothing has selected their winning logo design.

For $275 they received 170 designs from 21 different designers from around the world.

Logo Design Brief

Client
United Kingdom
What We Do
Supplier of theatre related clothing to the general public. The apparel we produce is deemed humorous and generally relates to working around a theatre, being a thespian or making fun of all things theatre. Our target audience is anyone who has an interest in the stage or works in the theatre. We provide t-shirts and accessories relevant to theatre productions and to the roles surrounding the theatre.
Industry
Retail
Color Preferences
Sparkly: golds reds silvers bronzes. It needs to standout on a black or a white background and work well over a background photo.
Our Ideas & Additional Information
We are looking to provide clothing and accessories to our target audience that inspires theatre fans and therefore we are looking for a logo that can be used on any colour clothing, it will work as both monochrome and full colour image and whilst our range of clothing will be humorous, it's a statement brand that people in time will recognise as quality theatre related merchandise.

UPDATE: We are not keen on using the TLC in the iconography. We prefer the iconography to be something more visual than a play of the TLC letters. We are happy for those 3 letters to be emphasized by using lowercase or Small Caps for the T"heatre"L"and" as this stops it being glance read as Threat Ireland, which someone pointed out to me and now I cannot unsee! Hope this helps.
Themes
Adventure
Simple
Colorful
Luxury
Refined
Style Inspiration

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Discussion

 
Client
Many thanks for the submissions so far. We've been discussing amongst ourselves and have had the sudden realisation that TheatreLand Clothing gives the initials TLC (tender loving care). We don't want to focus on just the initials but if we had uppercase for the TLC and lowercase for the rest it might work as an option, or a larger Capital letter for the TLC and the rest slightly smaller uppercase letters that may work. Just a thought.
1 year ago
 
Client
Just to let you know that there are two of us providing the feedback and ranking so if it seems like there is a wait for feedback and ranking it is because one of us is unavailable at that time. We will try and get back to you at the earliest opportunity. Thank you all for your submissions so far.
1 year ago
 
Client
A huge thank you to everyone who submitted in this competition. We've really appreciated all the work you've put in to creating your submissions for us and it was a tough choice in the end! Alas there can only be only winner! Thank you all once again!
1 year ago
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