The Wilson GroupLogo Design Contest

Logo Design Contest
Contests / The Wilson Group

The Wilson Group has selected their winning logo design.

For $350 they received 278 designs from 51 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Life At The Top
What We Do
We sell luxury real estate in Washington, DC.
Industry
Real Estate
Color Preferences
we are open to all colors
Our Ideas & Additional Information
We do not want The Wilson Group to be shown in the logo. We're open to having "Life At The Top" in the logo but it's not a requirement.
Themes
Luxury
Colorful
Refined

Entries

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Ranking
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1st

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Discussion

 
Client
We want to stay away from using anything with a W as in #1. We are not branding the Wilson Group but rather the penthouse lifestyle. Something with more color contrast would also be desirable.
13 years ago
 
Client
Thank you all for your submissions. Please avoid using the Wilson Group or a W at all. This segment of our business will be branded completely separately from the Wilson Group.

We really like #6 and #7 because they use a building as the graphic. We prefer anything "life at the top", "penthouse living", "penthouse style", or anything else creative you can come up with.
13 years ago
 
Client
We love the building emphasis in all of our top choices. We also very much like the penthouse level to be noted by a color change that makes it stand out. We also like the idea of the penthouse "glowing" at night as in #14. The combination of these elements lands #14 at the top of our list.
13 years ago
 
Client
We really like #14, #18, #16, #9 and #6 because of their graphic portrayal of the penthouse level in a building.

We also want all reference to The Wilson Group to be removed and only penthouse style, penthouse living, anything penthouse/life at the top to be emphasized as in those same logos with the exception of #16. I know the words can be easily changed but that's what we'd like to see. Thank you all again for your wonderful and creative ideas to represent our brand!
13 years ago
 
Client
Designs #19, #20, #21, #22 have some building reference but do not imply a penthouse either graphically or in words. I think "Life At The Top" needs some kind of further written explanation. I think the penthouse level needs to be emphasized in the graphic and spelled out in the language.

#24 is bold and I like that but the penthouse emphasis is missing in both the graphic and the verbiage.
13 years ago
 
Client
We like the "night silhouette" in #14, #34, #29. Some are still lacking in the emphasis on the penthouse level however.

The elevator buttons from #26, #27 and #28 are very clever. We'd considered that as an option as well as using the "PH" on a button. We may use that imagery down one side of our site as well. Not sure which would translate better - black or white background. It remains to be seen what the colors of he site will be.

Great ideas! Thank you!
13 years ago
 
Logo Designer
Attention all designers - taglines other than the one provided by the contest holder are the intellectual property of the designer who submits them and other designers must refrain from using them. If a tagline has been provided in the design that ends up being the winner, the rights to the tagline therein will be transferred along with the rest of the design upon completion of the contest at the specified prize amount.
13 years ago
 
Logo Designer
Hi CH, For your information
Only first ranked designer can submit new entry in judging mode, you can switch beetween designer to see a change you would like to see

Regards,
Ocha
13 years ago
 
LogoTournament Staff
Admin Note: The client has extended the contest to allow for multiple requests for revisions. No new entries please.
13 years ago
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