The SufferfestLogo Design Contest

Logo Design Contest
Contests / The Sufferfest

The Sufferfest has selected their winning logo design.

For $525 they received 191 designs from 22 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Indoor cycling training videos.
Industry
Sport
Color Preferences
Maximum three colors. I prefer one or two.
Our Ideas & Additional Information
DESIGNERS : PLEASE READ THE BRIEF

At The Sufferfest, we make cycling training videos. These are videos that cyclists can download and watch for a really hard, painful and effective workout.

To watch the videos, the cyclists hook their bikes up to 'indoor trainers' and watch the videos on televisions or ipods or laptops.

What you need to know is that cyclists like to suffer. It's part of our vocabulary. And The Sufferfest also has a little bit of attitude - we're classy, but we're also just a little bit tough on our customers (tough love). You can see our stuff at http://www.thesufferfest.com. I encourage you to look at the reviews of our videos so you can get some further insight into the personality of our customers and The Sufferfest (http://www.thesufferfest.com/video-sufferfests/rave-reviews-for-the-sufferfest/).

I'm happy to see logos that are simple, with a subtle indication of pain or suffering (tears, cracks). Including elements of bicycles (wheels, handlebars, cranks, chainwheels) might also be interesting, but isn't necessary. Or clever things that speak to riding a bike indoors - like a bike outline in a box.

I"m most interested in a clean, crisp logo with a subtle indication of suffering. Although, perhaps there is even some irony in doing something really ornate?

NOTE: ALL entries will be ranked, but I will only rank one version of each concept submitted (e.g., the same logo with multiple versions will only have one version ranked).
Themes
Luxury
Masculine
Simple

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Discussion

 
Client
Hi Everyone. Thanks for your designs to date. There are some interesting ones there.
Most of you are working with cranks, cogs and the like. That's good, but perhaps other parts of the bike would be interesting - wheels, deraillures, handlebars, saddles, etc. Also, please take a good look at cycling cranks and cogs, etc. to make sure that the image you are using is current.
Also, it would be good to see some things that aren't quite so obviously cycling related, but have something to do with The Sufferfest.
For example, The Sufferfest is about a structured workout of intervals, where you make very hard long efforts, then have short rests, then long, then short...perhaps some sort of pattern that reflected this. Or something that reflects hill climbs and flat lands.
Also, heart rate is very important when working out, so a heart rate chart might be interesting or something showing increasing power.
Explosion of power!
Let's not forget legs! Those are what power a bike, after all.
Cracks under pressure.
Tears of pain.
A Pool of SWEAT! (most customers talk about how they leave a pool of sweat behind after every workout)
Pushing yourself to the very limit.

I'm going to extend the contest to see what else we can come up with if we explore these ideas and any others you have. Most of my comments are in the individual logo comments section, so please look there for further inspiration.
Feel free to explore some colors other than red!
14 years ago
 
Client
Hi Guys - thanks for all the ideas. Please keep them coming. The contest is still wide open as I still haven't found exactly what I"m looking for - please read the comments for more ideas/insight, and the brief as well. And please ask me questions!!!! A dialogue is always the best way to work together!
14 years ago
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