The Shift DrinkLogo Design Contest

Logo Design Contest
Contests / The Shift Drink

The Shift Drink has selected their winning logo design.

For $375 they received 263 designs from 37 different designers from around the world.
1st
#203

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#40

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#37

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#62

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#64

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#204

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#116

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#195

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#207

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#263

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#262

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#261

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#260

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#259

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#258

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#257

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#256

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#255

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#254

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#243

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#242

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#241

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#221

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#220

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#219

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#218

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#217

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#216

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#213

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#206

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#194

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#192

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#191

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#190

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#158

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#154

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#152

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#139

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#138

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#135

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#134

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#133

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#132

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#129

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#119

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#118

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#117

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#65

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#63

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#60

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#59

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#58

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#49

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#42

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#41

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#38

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#36

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#35

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#34

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#33
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Discussion

 
Logo Designer
My concept with various layout configurations for your consideration. If there are any changes or ideas please let me know and I'll get on it right away.

The design concept is shift, the idea here is the I is a shared element between the 2 words. the idea was inspired by one of the first videos games pong.. I can seed the design being animated for use on the site or if you plan on having a YouTube channel etc.

Scott
10 years ago
 
Logo Designer
#41 #42 design concept 2
10 years ago
 
40 is really clever ... might be a bit too much seeing as clarity is pretty important

41 is a great example of the second style we mentioned ... need to talk with my partners to let you know if specific changes are needed, but please feel free to keep playing in this realm.

thank you!
10 years ago
 
Logo Designer
Thank you for the feedback and confidence in my work. I'll work on #1 with a touch of colour
10 years ago
 
Logo Designer
I'll work on #40
10 years ago
 
Logo Designer
I've uploaded a number of new submissions all based on letter sharing, the reason for these iterations is to protect the design concept.
10 years ago
 
thanks scott, really cool stuff ... only potential thought is something in between 41 + 42 ... displaying sometype of shift but maybe not so extreme ... thank you again, great stuff.
10 years ago
 
Logo Designer
a few more update #116 #117 #118 #119
10 years ago
 
Logo Designer
#152

I've adjusted the offset a wee bit I think it's a good compromise between #41 and #42
10 years ago
 
On #152 ... could you give a couple mods regarding both:

- the font width
- the placement of the "the"

Thank you!
10 years ago
 
Logo Designer
Okay, will do, are you good to go for the font type? I am using Swiss Helvetica.
10 years ago
 
Logo Designer
#190 update, I am liking this the thinner typeface open up the letter "T" a wee bit more

#192 full height "The"
10 years ago
 
Thank you! Just two minor tweaks on 190 ...

- one version as is, but with them on the same line again?
- one version with the angle of the slash increased so the hitch in the "T" isn't seen?
10 years ago
 
Logo Designer
okay
10 years ago
 
Logo Designer
#203 on same line I removed the notch from the letter T

#204 same thing without changing the angle the notch is removed I've also lowered drink just a wee bit

your thoughts
10 years ago
 
Sorry for the persistent mods ... can you give me 152 and 203 over a dark background - thank you!
10 years ago
 
Logo Designer
no worries it's all part of the process
10 years ago
 
Logo Designer
#206 #207 update

you just caught me in time I was just about to hit start to do a system recovery.

Which i am proceeding with now any changes I'll address in the morning my time. I am East Coast Canada Nova Scotia it's 8:30 pm
10 years ago
 
Thank you!
10 years ago
 
Hey Scott, last mod ... there are a few debates going internally ... can you do a version of 203 with a taller, thinner font? It's okay if the incline/slash is steep. I know we aren't supposed to reference other art directly so I'll leave it at that. Thank you again ...
10 years ago
 
still semi-bold by the way ... but taller and thinner ... just wanted to be clear ... thank you
10 years ago
 
Logo Designer
I'll upload revisions shortly
10 years ago
 
Logo Designer
Okay a wee bit confused semi bold but thin is in this case a regular...please keep in mind fonts have different degrees of thin regular and bold

one font type regular could be another font's thin or even bold
10 years ago
 
Logo Designer
Okay a wee bit confused semi bold but thin is in this case a regular...please keep in mind fonts have different degrees of thin regular and bold

one font type regular could be another font's thin or even bold
10 years ago
 
Logo Designer
#256 #257 update

I've used a different font (Humanist) it has an aspect ration better suited to the revision of tall er and a wee bi thinner
10 years ago
 
Logo Designer
and an increase in angle
10 years ago
 
Logo Designer
I'll wait for feed back before proceeding further
10 years ago
 
hey sorry - like an oswald? regular or semi-bold -thank you! well get this figured out ...
10 years ago
 
Logo Designer
#258 is Oswald type face. the aspect ratio is narrow which effects the division between the TD, in my opinion the angle of the division is best for they typeface.

overall I prefer this design over#256
10 years ago
 
agreed. thank you sir.
10 years ago
 
can you spread out the lettering on 258 a bit?
10 years ago
 
Logo Designer
#258 I did open the kerning a wee bit from the default spacing which seemed a wee bit tight.

#259 is open a tad more

your thoughts?
10 years ago
 
yes. thank you for all the hard work, going to confer with the associates now.
10 years ago
 
Logo Designer
You are welcome and I am glad I took on this challenge I knew it would be a tough one.
10 years ago
 
Logo Designer
Hello Billy, how goes the decision process?
10 years ago
 
Logo Designer
#260 IS An alternate font called Agency
10 years ago
 
sorry for that delay! i thought the winner was chosen automatically when the time ran out ;-/ thanks again!
10 years ago
 
Logo Designer
No, it's all manual ans thank you for selecting my work I've uploaded the required EPS and JPG image for approval. Yes approval is a manual in order for payment to be processed it's not automatic.

I send by email an additional file package that is more complete than what you you get from LT. If there are no changes I'll prep the files
10 years ago
 
Thanksir! Great working with you and thanks for toughing out all the tweaks!
10 years ago
 
and could you tell us the name of the font too?
10 years ago
 
Logo Designer
Thank you for approving, I've email an additional file package and listed the font used.
10 years ago
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