I wanted to reflect the finding of a "hidden treasure" to describe the process of your clients finding their ideal overseas property. To this extent I developed a theme of 'finding the perfect seashell', which works as iconography in its own right, but also relates to (but not exclusively) your key market locations. The hot, vibrant colours of the seashell are grounded by the cooler sand tones of the background, part of which is coloured to hint at the lettering being "tide marks" on a warm, wet beach. The serif typeface reflects approachability, professionalism and friendliness, whislt the hand-script typeface shows an exotic, aspirational lifestyle.
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