The New America SingersLogo Design Contest

Logo Design Contest
Contests / The New America Singers

The New America Singers has selected their winning logo design.

For $375 they received 118 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We help develop young leaders through the Performing Arts, and International Outreach Teams.
Industry
Non-Profit
Color Preferences
Red, White, and Blue.. for sure. Please forgive my ignorance on the wheel, but I am more interested in your creativity than my silly suggestion. I think a collegiate blue and a brick red would look strong, but a more royal/cardinal might be more the volume we're looking for? I'm sorry not to be of help...
Our Ideas & Additional Information
The attached Logo is about 12 years old. It was a more professional idea for polo shirts and letterhead. We are looking for something much more PR and Marketing... Recruiting and Fundraising even. We want to be clean and pro, but we want as much energy as we can without being loud and obnoxious.

Lastly, feel free to work with NAS, and have "the new america singers" smaller and secondary, if you wish. Again, I'm sorry not to be of more help, but I'm very much looking forward to your thoughts and skill! :)
Themes
Colorful
Adventure
Modern

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Discussion

 
Client
Hey Guys! :)

After browsing the Tournament's home page, I noticed the Rhino Camera Gear Logos and thought that might be a good starting point for us. I could see us going with something similar to Luckykid's ideas... using the RCG (NAS) as the focus, the Rhino Camera Gear (New America Singers) beneath, and the shutter emblem to the left (perhaps a play on our old star, or a new one). That's just a thought, but I am very excited to see YOUR ideas!

Thanks again for all of your great work!
12 years ago
 
Client
Wow guys! Fun to wake up to a whole batch of new possibilities for your Organization! I think, at this point, we LOVE what you all are doing... focusing NAS, incorporating various concepts for the star emblem, and having the New America Singers involved as well. Great, great work!

"Modern" may not mean, to me, what it does to you. We are trying to have a new, fresh and exciting vibe and I think we could handle a little more cutting edge?

Keep in mind, we want to be able to incorporate different aspects of our brand into merchandise. We will have this entire logo on our Tour Shirts, seen all over the world this summer. But, we will also have just the star, on a hat or sweatshirt, possibly. We may even have just the NAS on an additional T-shirt. Factor in key chains, stickers, patches, etc., and I'm sure you all know much more about all of this than I do. :)

Thanks so much for all of your brilliance, and creativity... it truly is amazing to see how gifted you all are. Thanks for giving us the boost we need! :)
12 years ago
 
Client
End of Day Two! You guys are awesome, and you have no idea how much fun this is for all of us.

Please know that marking a design as "un-interesting" is pure silliness to us, as we have been fascinated, and encouraged by your amazing gifts and creativity!

Keep em comin. Red, White and Blue, full of life and energy... just like our kids! Our goal is to bring light and joy to a, sometimes, dark and saddened world. Thank you all for doing your best to communicate that deep desire for us!

Looking forward to tomorrow...

- cwc
12 years ago
 
Client
Everything looks great guys!

Just waiting to hear back from some Alumni and the boys. I love how alive and exciting these all look!

If you have any more ideas, by all means. This has been a thrill for all of us here at NAS, and I imagine we'll be seeing many of you soon. :)

Keep in mind, we are looking to completely fill up our online store with variations of our new design, from this contest, and we will most likely be looking to add other designs/concepts to our clothing lines as well.

Thanks for making this so much fun, you guys are the best!
12 years ago
 
LogoTournament Staff
The client requested a small extension.
12 years ago
 
Client
Thanks guys. :)

Sorry to be out for a bit, I know you all are busy.

I have a few questions for some of you, and after that, I'll just be waiting for the boys.

Feel free to send me any thoughts/questions/concerns, and I'll talk to you all soon.


- cwc
12 years ago
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