Another visualization of "negative to positive" concept - sad emoticon on the left turns into happy one on the right. Clean and strong. To give the logo more stronger and interesting look, elegant and unique serif font was used.
THANKS FOR ALL THE WORK -- i HAVE HAD LOTS OF MY BUSINESS FRIENDS LOOKING AT THE TOURNMENT AND i LOVE YOUR THINKING - THERE HAS BEEN SOME CONVERSATION THAT THE SQUARE LOOK OF THE pLUS TO mINUS LOOKS TIRED --ANY CHANCE YOU COULD TRY A CIRCLE ALSO i BELIEVE i NEED A DESCRIPTOR TO DIFFERENCIATE MY CONCEPT FROM THE REST OF THE LOYALTY SOLUTIONS GROUPS SO ---cultures built on continuous feedback drive loyalty -- needs to be in the design jkb
if you are still awake one more request 1] the circles have the plus=green and the negative = red and the middle orang 2] cut the tag to [cultures built on continuous feedback] thanks jkb
I like the execution- would you think on how the tag could get a little bit easier to read -- I like the overall mark and I think all of the elements will work as independent ie [the dots in a powerpoint to provide level of a statements value -- plus --nutral -- or negative--] I assume that after this tournment closes you would also be able to layout some cards and I want to desigh a postcard for my company launch as well as my blog applications-- also having the 3 ellements as seperate visual elements? jkb
Speaking about the tag, basically there are two ways how to get more legible texts: 1/ Change tag's colour and set font to bolder italic, with this type of font used, we can increase kerning and overall size a bit, so it's more legible at smaller sizes, yet keeping logo composition intact
Or we can divide tag into two rows, this allows us to increase font size. Logo composition (headline+tagline) still will be relatively very compact and optically balanced.