The Loyalty Solutions Group Logo Design Contest

The Loyalty Solutions Group has selected their winning logo design.

For $300 they received 133 designs from 27 different designers from around the world.
Contest
Logo Design Brief Hide
jkbuller
United States

Slogan

relentless feedback drives loyalty

What We Do

we help organizations figure out how to use relentless feedback to actually improve customer loyalty

Industry

Consulting

Top Three Things to Communicate

#1 - we are a solution
#2 - innovative
#3 - relentless

Our Target Audience:

Midsize organizations that are finding that keeping their current customers is critical to staying in business in the current economic climate - this applies to: retail--membership nonprofits--subscriber organizations. Though marketers are usually involved in these decisions this effort ends up allowing the operators to manage behaviors that provide input to the 1] Quality 2] efficiency 3] user experience improvements.

Color Preferences

pantones like 142u [orange/yellow/gold] 187/188u or c [burgundy] 147u [ brownish -gray]

Our Ideas and Additional Information:

"Doghouse wine" from california- I like the idea of a watermark and strong colors that stand out in printed materials--needs to work in color and b/w -- also this will be on a blog as the home site of the loyalty group effort

Themes

Necessity
Modern
Simple
Colorful
Bright
Loud
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

robluu
United States
Wow. I really don't understand what your company does. Do you have a website or something? I'm not competing or anything, but I can imagine these artists having a tough time deciphering what you do.

I hope this may help, Guy Kawasaki's, Opposite Test:
"Do you describe your offering in a way that is opposite to that of your competition? If you do, then you're saying something different. If you don't, then your descriptions are impotent." For example, it would be fine to describe your product as "intuitive, secure, fast, and scalable" if your competition describes its product as "hard to use, vulnerable, slow and limited." however, this probably isnt' the case, so you're saying nothing." Guy Kawasaki. Art of the Start. pg 39.
12 years ago
jkbuller
United States
#1thanks for the input-- the statement that is the discription of what we do is that " we help organizations figure out how to use relentless feedback that actually improves customer loyalty "so the line feedback drives loyalty - is /does not seem to define the product --I may need to use the back of the cards to have the complete statement and have the discription as well as the company name all together to place on the blog and other materials
12 years ago
jkbuller
United States
#1 could we add the word "customer" to the tag - before the word loyalty
12 years ago
saturninus
United States
Thank you, SpeedLogo, for being brave enough to mention the "relentless" thing. It's been bothering me, too! It is - in this context - a very negative thing - just as you say. Scary, even!
12 years ago
kadoa
United Kingdom
I personally would drop the slogan from the logo. With it there's too much text and will be too busy. 'The Loyalty Solutions Group' is simply enough for people to understand the core of the business without going into the mechanics of it.
12 years ago
saturninus
United States
"Are you SURE???!!!" Yep, SpeedLogo, you are right about that being an exceedingly important question. The client is often so focussed on what they are doing that they may no longer have that broader view that's essential for marketing what they're doing.

Ages ago when I did voiceovers, occasionally I'd get highly technical industrial scripts that simply made NO sense to me. I could deliver the lines as if they did, but I always remarked on what looked a little too esoteric. And very often that was of great help, 'cause the writer and client had gotten too deep into the SUBJECT to be - ahem - OBJECTive. <G>
12 years ago
jkbuller
United States
thanks for the discussion on the word ""relentless, and I agree that it has a dark side - though I also believe that in this current economic enviorment people who are making expense decissions will be viewing the world differently than in the past - fear and not knowing what will happen next will creat a new decision process- having said that -- the thought that a discriptor is needed / or should be on all elements as part of the mark - is also likely not needed- as the Name does describe what the companies focus is - so I will sit on this discussion for a few hours and I believe at this point I would seperate the mark from the discriptor- thanks
12 years ago
jkbuller
United States
thanks for the work and comments- I am sorry that the "additional comments section" about Doghouse wine seemed to inpact the idea that i was intent on the dog-loyalty connection - though it does exist- the idea that collecting "relentless" feedback from customers and employees is not a popular idea with business!! as most of the time ,companies place the "contact us"- 3 clicks off the home page and they also want employees to perform and not speak up ,so this conversation about focusing on the bottom of the food chain vs kissing the a__ of the person above you -is not the American way- but Toyota has made it their production system- even though we took Quality Circles over to Japan in the late 40's-- so I like the more horizontal marks and this concept is more "cutting edge"- as all of my google searches -no one is discussing this approach to loyalty-- also the use of the mentioned colors was to make sure that a business card /trade show banner are easy to spot from a distance thanks again and I hope some of you will take your base idea and adjust without the dawg jkb
12 years ago
jkbuller
United States
# 5 can you design with out the crown # 2 can we bet a different visual thanks jkb
12 years ago
jkbuller
United States
#26 can you please remove the mirrored effect on the LSG? thanks jkb
12 years ago
jkbuller
United States
Wish that I could be talented enough to design something for your contest. However, I have been on the client side enough to offer a couple of things, for what it's worth. The symbol of the dog concerns me in that too cute or quirkey a dog makes the company look too light. Too steadfast of a dog makes me wonder if it's a dog company of sorts. Lions, Bulls, Elk....I get those. Dogs maybe not a corporate leader?
Agreed with earlier comments on too much type. Like the Star Wars asteroid field....get me out of here!
However, if you really desire something more, perhaps more of a tease line, such as "Loyalty is yours for the taking"
serves up enticement. But less is usually more.
There are some clean designs already in the contest that slightly tweaked, offer a strong symbolic and professional demeanor. Chances are the company President or Head of Sales will do more selling than the logo. Good luck with a great idea for these confusing times. Loyalty is a strong resource for companies to garner.
12 years ago
jkbuller
United States
after some discussion I am changing the tag to "CULTURES BUILT ON CONTINUOUS FEEDBACK DRIVE LOYALTY" and it needs to be on the face of the mark as this will be the what seperates this loyalty site from the other loyalty solutions brands- so I know there is only one more day and again thanks for all of the efforts -one last thought as you can see I seem to think a narrow execution will work better on the web ,on banners and business cards -- so that has played in my thinking jkb
12 years ago
VectorGOD
United States
how can you change your slogan,not fair. you picked the least attrative logo. Good luck with bradning.
12 years ago