Wow. I really don't understand what your company does. Do you have a website or something? I'm not competing or anything, but I can imagine these artists having a tough time deciphering what you do.
I hope this may help, Guy Kawasaki's, Opposite Test:
"Do you describe your offering in a way that is opposite to that of your competition? If you do, then you're saying something different. If you don't, then your descriptions are impotent." For example, it would be fine to describe your product as "intuitive, secure, fast, and scalable" if your competition describes its product as "hard to use, vulnerable, slow and limited." however, this probably isnt' the case, so you're saying nothing." Guy Kawasaki. Art of the Start. pg 39.