The Jessica Cohen Team Logo Design Contest

The Jessica Cohen Team has selected their winning logo design.

For $300 they received 436 designs from 48 different designers from around the world.
Contest
Logo Design Brief
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rgreenbaum
United States

What We Do

Manhattan powerhouse residential real estate sales team.

Industry

Real Estate

Top Three Things to Communicate

#1 - successful
#2 - smart
#3 - classy

Our Target Audience:

Beginning to high end Manhattan real estate buyers.

Color Preferences

Color = Dark Raspberry
C=0 M=100 Y=36 K=37

Silver Gray
C=0 M=0 Y=0 K=29

Our Ideas and Additional Information:

http://www.elliman.com/jec

Themes

Simple
Bright
Luxury
Expensive
Refined
Secure
Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Prefers others.
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Discussion

Discussion

rgreenbaum
United States
Per our corporate policy we cant have any initials used as a logo so similar to FedEx or Dell the logo just has to be how "the Jessica Cohen Team" is written out.
13 years ago
rgreenbaum
United States
I think the C in #26 should not be cut off as well. Do a full C on Cohen and a full J on Jessica.
13 years ago
rgreenbaum
United States
it needs to contain the words "the jessica cohen team" however you want to present them.. no additional letters should be present but it does need to say at least that.

13 years ago
rgreenbaum
United States
it may look better to not have a gap between Jessica and Cohen. Also.. if anyone wants to try to put Jessica on top of Cohen where the capital A is on top of the Capital H in such a way that it creates the shape of a house and then one could add a chimney... I'd be curious to see if anyone could pull that off so it looks good.
13 years ago
pixie
United States
..
13 years ago
rgreenbaum
United States
if you scroll down here http://www.logodesignlove.com/15-wonderfully-simple-logo-designs to the "shelter" logo.. I think its an interesting idea.. and would be curious if you could make the "h" into a house with q chimney. How one might do that for this.

13 years ago
rgreenbaum
United States
if someone could emulate the font for prada Id be curious to see what that would look like http://i.ehow.com/images/GlobalPhoto/Articles/4684728/Prada-logo_Full.jpg
13 years ago
rgreenbaum
United States
One of the ways we want to use the icon at least the main jessica cohen part is as a watermark on photos to "claim" them (so people dont use what we've photographed) - that is one of the reasons jessica cohen part has to be nice and bold.
13 years ago
rgreenbaum
United States
I am curious if someone did something similar to Dell computers where they did all capitals and slanted both E's so J"E"SSICACOH"E"N and still had the the in there and team before and after on different rows?
13 years ago
rgreenbaum
United States
We are going to have a meeting today to discuss whether or not we need the words team in the logo.. We are deciding that we do NOT need the word the after seeing your designs. I really like some of the simplicity of the ones without the words the and team.. but equally think having those words make some of the logos work very nicely. Its making us reconsider how we do our marketing overall which we need to discuss. I will let you the know the outcome of todays meeting..
13 years ago
2B Pencil
Canada
This is interesting First you DO NOT want this because of your client's company policy

Quote
Per our corporate policy we cant have any initials used as a logo so similar to FedEx or Dell the logo just has to be how "the Jessica Cohen Team" is written out.
UnQuote

now you do ?

Quote
I am curious if someone did something similar to Dell computers where they did all capitals and slanted both E's so J"E"SSICACOH"E"N and still had the the in there and team before and after on different rows?
UnQuote

Has your client's company policy been revised..this is extremely important information because right now it s big contradiction
13 years ago
illumina
United States
Its in your best interest NOT to ask the designers to copy existing logos, especially such high profile ones, because if you pick a copycat design, you will end up being the loser, as you wont be able to copyright the design AND you may end up being taken to court for copyright infringement if you do use it.
13 years ago
rgreenbaum
United States
eastcoast creative.. you lost me.. dell just slants there e and its a nice bold font. I don't see the contradiction. we cant have pictures or pictorials only letters.. so again I am not sure where you are confused on?!

illumina - I dont want a copy I was curious to see a similar simple execution of my logo with energy of something like dell... nice thick letters and some motion in the E - I didnt love what it looked like with longer words.. but I was curious to see what that might come out looking like. We want something strong but elegant..


13 years ago
rgreenbaum
United States
eastcoast creative the change I was referring to was whether to include the words the & team. The corporate policy has nothing to do with that but rather just we cant use pictures, icons in our logo. Does that clarify?
13 years ago
rgreenbaum
United States
Ok I understand the confusion.. we can't have a logo that uses just J.C. as or in the logo like for example the very first logo that was submitted with the letters "jct" on top in addition to the text.. we have to write out Jessica Cohen and cant repeat initials in the form of some kind of icon- does that make sense?? FedEx is a bad example because its short for Federal Express.. I was trying to make reference to how logotournament describes a "wordmark" in the contest brief which is the style of what we are looking for here. I hope that clarifies this.
13 years ago
2B Pencil
Canada
I am still confused here is a simpler way of putting it

Can we use the letters JCT together like this? yes or no
13 years ago
wolv
Indonesia
i think no.
13 years ago
rgreenbaum
United States
wolv is correct - no
13 years ago
v1ado
United States
so you're interested in a wordmark but you're not?! you want Jessica Cohen written out in a font with a raspberry and a gray color used? i am not quite sure the description of your needs is really elucidated
13 years ago
ArtGraft
United States
I have used, she said noooo :)
13 years ago
ArtGraft
United States
no need to struggle in vain.
there are 10 million font.

say the name of the font
produce different designs on your chosen font will

font site:
http://www.dafont.com

the easiest way to search the font for this site
write JessicaCohenTeam, adjust color.
thousands of images on the same page

you say the font you like
let us improve it

better results will come out

regards
13 years ago
rgreenbaum
United States
if you look at what we've ranked that will give you an idea of what we like. We will take a look at the fonts and see if we can give more feedback. We do want a wordmark (not an initial mark).
13 years ago
decoded
Netherlands
Are you going to look at the other entries too? Or are you going to choose from your ranked list...?
13 years ago