What We Do
The Heirloom Vault is an Instagram company that will be selling curated treasures for the table and home. A lot of these hunted goods will be either vintage or antique (for example, sterling silver serving pieces, ginger jars, silver teapots, silver trays,) but will have a very high-end look. The target audience would be the millenial generation, focusing on the #grandmillenialhomes. Think your grandmother's china with a new age twist, and ways to incorporate them into today's table and bar setting. My hope is that we can give revival to relics and heirlooms that have been buried in cabinets for generations, just waiting to get a fresh new start.
Would love to see colors that make it feel sophisticated and expensive. Gilded gold, cobalt blue, green, white, pink, yellow, black..am open to any of these and others.
Please see attachments labeled "example 3" and "example 4" for colors that I would love to see examples of!
The colors I would typically avoid: red and purple
Our Ideas and Additional Information:
I love the idea of a monogram of some kind (See uploaded example photo 1). Something to evoke "southern tradition" and automatically relate to a sophisticated, high-end, southern look. I like the gingham and mixture of different elements in example 8.
I also really like the look of bamboo, as seen in the example photo 1 uploaded. The letters look like they are made of bamboo shoots. Would love to see some examples of this- or even a square border around a monogram that looks like it is made of bamboo. (see attachment labeled "example 3" for bamboo look that I LOVE!)
Also on the "Style Inspiration" logos- the "M" on the Mondo example I really like. "Vault" sounds strong and structured to me, with a bit of feminine from "Heirloom".
Really love the boxwood topiaries as seen in example 7 and example 8. Maybe have some options with this graphic with a monogram on the greenery bush part?
Buzz words: curated, sophisticated, classic, timeless, expensive, structured, traditional, southern