The Grower's ExchangeLogo Design Contest

Overall, think about a store logo. So far, the direction conveys more of an environmental program.

Like the simplicity of #10/ the overall composition needs to be more cohesive as a unit.
Like the proportions and color choices of #5/ the cycle graphic confuses the issue a bit.
Like the "webbiness" of #4/ maybe incorporate a flower or veggie and give wordmark a little more weight proportionally.
#2 is simple, but proportion of wordmark, icon and tagline are way off.
#8... not sure, need to think about it / leaves remind me of olive branch or something, think flower/veggie. Thanks!!

In #11 if you glance at it, you might do a doubletake. The way the words are arranged, you can kind of read "s-e-x-c-h-a-n-g-e" That could be an issue.

Ups, didnt see that possibility!! Will try to find another alternative!!

#16 is heading in the right direction. I'm open to shorter taglines if it would help the design. Also, interested to see how the same style might have a hint of a flower.

#15 I can totally see as an animated sequence for video. Like how the soil is subtly incorporated into a logo without being too literal.

Feel free to introduce new colors.

#19 is an interesting take. I wonder if the G couldn't be used to tie all the words together a bit more. And, it would be interesting to see how it might incorporate a second color. ( not necessarily purple )

#15 might want to take a look at how the word Grower's could take emphasis over Exchange.

#10 and #21, how could the icon be integrated into the wordmark a bit more, possibly out of the g? And, did you have any sans serif faces you were considering?

Need to stay away from trees as icons. Think flowers, herbs, vegetables, really cool pots and gardening accessories.

#25 may need to simplify a bit. Haven't seen the leaf on the lower case r before. would be interested to see a version that's all lower case and only includes one icon graphic rather that sprinkling them throw the wordmark.

#26 is clean, but the wordmark is not that unique.

#27 icon is interesting, but type doesn't work and gray brings it down

#30 before I could even comment the apostrophe showed up, nice. Getting there. The word "the" can be minimized as much as possible. And, maybe you can work both lower case r's along with the apostrophe for graphic treatments. Right now, the leaf part of the r is out of proportion with the flower. Also, there may be a way to incorporate "exchange" into a bar or some graphic that grounds the logo, a la #15

#40 and #43 need to incorporate the apostrophe if possible. Love the yin/yang in 43, because it supports the personal growth aspect of the concept. But don't like the wordmark as much. Would like to see how the icon in 43 could be used with a different wordmark that is more friendly and less stiff. Like the simplicity of 40. Wonder what a third color would be in the "O"?

#33 there's something with that type of lowercase g letterform that really works. Wondering what other typefaces with that letterform would spark?

Overall, at this point, preference is leaning toward left-weighted or left-justified logos. Could be because of the way it will be used on the web.

The simplicity of #16 is still ringing true. May need to see how it would be handled if the icon were placed left of the wordmark. It certainly will effect how the text is weighted. If it needs to break, remember "grower's" is more important than "exchange"

#33 let's look at the grower's in purple and possible in a sans serif face with the same g letterform

#43 see comment above about icon left of wordmark and see how purple and green would work on the icon. Also, the detail on the leaves is going to get lost at smaller sizes on the web, so the veins in the leaves may need to be larger.

#62 might have more impact if it was only three icons instead of four. Has a ton of potential though. Also wonder how much you can add weight to the wordmark without junking it up. Right now, it kind of gets lost on the web.

Thanks for the feedback. I will work up some new comps for you! ;0)

#56 Still holding on because of the simplicity. Only comment is how the icon can be integrated with the wordmark a bit more. Seems to be a natural curve to the leaves that could fit with the G more.

#83 is nipping at the heels. Notice #68 and #82 are also close contenders and stand a chance to win.

#75 still a very interesting option because it could drive the navigation of a website. Still pondering.

GREAT bunch of designs to choose from. All of the ranked options are still under consideration.

Great to hear. =)

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dang travels...missed the comments :P