Entry #4 looks good and clean, though wonder if there's a way to incorporate a gold/orange/-yellow color into the logo - perhaps a thin line somewhere (or some other way of incorporating like changing "corporation" font to gold) - just to give it a bit more color. The block letters look clean which I like a lot, though I get a slight sense that the logo may seem a bit dated - maybe adding the additional color will help.
Similar comments on Entry #3 (as for #4). Also, I like the concept of the words being completely on the edge, though not having any borders on the left of the "E" and the bottom of "EDGE" looks a little odd - maybe there's a way to fix by adding a thing blue border?
Maybe for #5, to solve the problem of the "E" being completely on the edge and having no border, you could add a goldish/yellow line or shadowing effect on the left corner border of the block to give more definition to the E? Also, would it be possible to give the blue a more 2D look (or even the entire logo itself a more 2D/flat 3D look) so that it doesn't look so flat or one dimensional? For example, for entry #2, do you see how it looks slightly 2D where the blue looks kind of glossy? Or in this example, http://www.pixellogo.com/logos-cards/non-exclusive-logo-card/B-Logo-2186, you see how there's some dimension to the blue?
Thanks for trying to add some color in your entry #27. But the yellow looks too orange. We'd like a more gold/yellow tone. Maybe the gold/yellow color could just be for the word "Corporation"?
In reference to our recent post about incorporating a building-like design, perhaps the blue block you're using could be modified to look like a 2D or flat 3D building, but you would still keep the design of the font as is. So essentially, the current design (entry #4 or #5) would represent the front of the building, showing "The EDGE Corporation" text. Similar to this idea/concept: http://www.pixellogo.com/logos-cards/non-exclusive-logo-card/B-Logo-2221
Thanks for the quick response. #35 and #36 look interesting. Is there a way you can reproduce #35 and #36 but without the shaded gradient blue? Perhaps use the flat, regular royal blue (like the one you used in entry #4) for the right side and a flat, darker blue for the left side of the building? The gold/yellow color now looks a bit mustardy -- maybe somewhere between #27 and #35/36. I know it's hard to display a brighter, vibrant yellow/gold without being too light on the white background... See what you can do. Thanks!
Hi Gary - is there a way you can make these changes:
#41 - can you tweak the colors/shadowing of the building slightly so that the "3D" look of the building is more prominent? It's apparent to us that the edge/corner of a building is shown but at quick glance, the outline of the building also appears like a house. Additionally, perhaps to try and avoid the house-like association, you could make the "peak" less prominent so that the angle upward isn't so dramatic; maybe you can flatten that corner angle a bit? It would still be a box with symmetry, but just a flatter corner point.
#35 - can you change the colors in this design to the flat blues similarly used in #41?
Can you pls create a version where the height of the corner peak is in between #85 and #41?
Also, it seems that the color of the blue is showing up differently as we (members of our company) are using different computers. Hence each of our monitors are projecting the color differently. What computer are you using? We are using Mac, Asus, and IBM. IBM seems to show the blue being more dark, dull, and on the navy blue side. The blue on the Mac, though not as dark, is still too dull for our preference. We like how the Asus monitor projects the color of the blues the best - where the blue is more bright, rich, and vibrant - though the Asus monitor's color calibration is not very accurate in that all colors tend to have a very "cool" hue.
Can you pls provide a few more versions (with the revision of the design described above incorporated) showing various versions of the blue colors so we can compare and pinpoint exactly which blue we want? I think we will use the Mac to decide since the Mac monitor's color calibration is more accurate. And I use "blues" plurally since for the purpose of creating an illusion that we're looking at the corner of a building, one side of the blue needs to be darker than the other.
Hi again - can you also pls provide a few more versions of #4 showing various versions of the blue color? In addition, can you provide some with the "Corporation" in all caps in the yellow/gold color you used like in #85? Thanks!
Just to play around with the yellow/gold, maybe you can try a version showing only "THE" in yellow/gold and "CORPORATION" back to blue, or maybe also one with both in yellow/gold? Thanks again!
Thanks for the reference to the color scheme website. At this point, in terms of design, we are leaning towards the original design in your entry #4. Thanks for the additional submissions to show the variations/combinations of blue and gold/yellow. We like entry #103 but would like to see some more slight changes. Since the gold/yellow is on white, I think the color you used doesn't pop as much. Can you try an orange/yellow tone in this case? Perhaps similar to the color you used in your entry #27. On the white, it may not look as orange.
As for the font style and size, can you make it so that "THE" and "CORPORATION" are the same font style and size? I think we like "CORPORATION" to be all caps still. Right now, though, it looks like "THE" and "CORPORATION" are different font styles - unless it's because either one is bolded and the other is larger text size or vice versa. Can you tell us what font you are using? For all words?
As for the blue color, here are some RGB and hue values we thought could work. Can you apply these values?
We want to go for the vibrant blue hue (focus on hue value), but when seeing the color scheme around the hue values, they all look on the purple side. But if we move towards more on the blue side color scheme, the main hue becomes too light for us. Anyway, since we're only working with the one blue color, the importance is the main blue hue value.
The blues appear too ultraviolet now. Is there a way I can email you 2 color palettes to refer to? I didn't see an option to include an attachment on this site. I think if you can view the palettes we're looking at, that might be easier too.
Thanks for the font info. Let's go back to "THE" being in white color, and only "CORPORATION" in the gold color (like in entry #103). The font size of "THE" in the new entries is good. But can you make the font size of CORPORATION a bit smaller? Looking at the new entries with both fonts being the same size, it feels like "EDGE" is now less emphasized. What was the font size of CORPORATION in entry #103? It's hard to tell, but perhaps you can use a size that's in between what's in entry #103 and the new entries.
Hi Gary - just saw that you added entry #112 per my recent revisions requests. Can you make "CORPORATION" the same size as was used in #103? For some reason, it still looks bigger. Thanks!
Sorry to be such a stickler, Gary. Can you please try making the "CORPORATION" size somewhere between #112 and #113? I like the boldness or clarity of #112 - it's just a tad too big. #113 font looks very very fine/thin and faint.
Also, can you show me a version with "CORPORATION" pushed all the way to the right side aligned with the right wall of the blue rectangle? So from this message, please post 2 new versions: one w/ the change to the "CORPORATION" font size but sticking with the old alignment, and one incorporating the same "CORPORATION" font size change but aligning it to the right wall of the rectangle.
Hey Gary - you mentioned that you used the fonts/sizes Helvetica 95 Black (Edge) and Helvetica 65 Medium (The & Corporation) in your earlier entries (#106-109). I imagine that there's not too much difference, but would it be possible to give me the updated fonts and corresponding sizes used for the winning version #115?