Our Target Audience:
ages: late 20s to 50s. New York City area.
Occupations: Finance/Management, Fashion, Tech, Law, Education, Publishing.
Income: Aspirationals and HENRYs (High Earners, Not Rich Yet), More than $100K/yr
"Faux Hipster" -- Definitely Hip, but not cutting edge. They want authenticity but also want comfort/luxury
Gold, Black, Silver, Purple