The Colorguard Academy Logo Design Contest

The Colorguard Academy has selected their winning logo design.

For $250 they received 69 designs from 12 different designers from around the world.
Contest
Logo Design Brief
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TheColorguardAcademy
United States

What We Do

Educational colorguard camps (marching band visual ensembles) specializing in teaching flags, rifles, sabers, and dance while providing a fun weekend of performances, competitions, and team building.

Industry

Events

Top Three Things to Communicate

#1 - Fun, Whimsical
#2 - Professional
#3 - Trendy/Creative

Our Target Audience:

Most students attending camps are 14-20 years old with 90% of them female. Secondary target is for the instructors, teachers, & band directors who bring their students to camp.

Color Preferences

My initial thoughts were red, white, & black, but I'm definitely open to suggestions. By definition of the common associations of color to our activity, the choices would be purple (imagination) and orange (creativity, unique, energy). But, I say try what you think and see what happens!

Our Ideas and Additional Information:

Would like to see some of the equipment we use incorporated into the design such as a flag, rifle, or saber (with some emphasis on dance). Don't want to see the "old school" marching band stuff like batons, high boots, etc. Check out wgi.org and dci.org for the most up to date information on this activity, as well as links to performing groups that would participate in our camps. Here's one more link http://www.spiritcorner.com/clguard_11.html. This has a couple of clipart ideas (performers with flags). Can't use these, obviously, but gives you more of an idea what I'm looking for. Can also do a search for colorguard clipart to find more ideas.

Themes

Feminine
Complex
Colorful
Loud
Modern
Sporty
Adventure

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

TheColorguardAcademy
United States
#1 - Thanks for your quick entry! Not sure this captures exactly what I'm going for. I'm thinking something brighter and more characterized for the activity.
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
TheColorguardAcademy
United States
A couple of notes to designers - Please be sure to include "The" in the logo. THE COLORGUARD ACADEMY And, when using initials/monograms please use TCA. Also, a second look that I'm interested in if you want to give it a go - is a circle/stamp style logo (think Starbucks or an old school emblem). Thanks!!
13 years ago
TheColorguardAcademy
United States
I went back to re-read the ranking process, so if you see there's a significant change in the order, I am trying to get all the different ideas ranked first followed by the different variations. This is how I'm understanding the correct process to be. Correct me if I'm wrong. I appreciate all that you, the designers, have done for this contest - and want to make sure that you are all rewarded for your efforts. Thanks to everybody! You're all unique in your designs and I appreciate you sharing your creativity with me! Best of luck to everyone as we close the contest tomorrow.
13 years ago