The Business StrategyLogo Design Contest
Logo Design Contest
Contests / The Business Strategy
$475
Prize Package
617
Logos
15 hours
is when the Finalists phase ends.
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Client
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Logo Design Brief
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Client
What We Do
BCORP is a boutique-style business education advisory company, meaning it is more exclusive and oriented toward a premium, luxury positioning. We already have an official logo in use, a strong and well-established brand in Brazil, and a symbol that is part of our logo and widely recognized as a key identifier of our company. We do not intend to change any of this, as it is already very clear and consolidated.
The main point is that we have several product lines, and we want to create a new logo standard for our internal brands. We do not want to do something obvious, such as simply replicating the company’s main logo. Instead, we want to preserve the symbol in some way, or introduce another visual element that can be replicated across all product logos.
For this exercise, imagine that we are working with one of our immersions, called The Business Strategy. However, we also have The Business Scale, The Business Execution, The BBoard, and several other products. Our goal is to create a consistent visual standard.
That is why we are asking you to develop the logo for The Business Strategy as a test case, always keeping in mind that the key criterion is to establish a pattern that can be replicated across the other products, consistently associating them with the core of our brand, our symbol, or another visual element that will be used in the same way across all products.
Within this context, we would like you to review the reference images and understand that our positioning, once again, is more exclusive and premium-oriented. It is luxurious, but not loud or flashy.
The main point is that we have several product lines, and we want to create a new logo standard for our internal brands. We do not want to do something obvious, such as simply replicating the company’s main logo. Instead, we want to preserve the symbol in some way, or introduce another visual element that can be replicated across all product logos.
For this exercise, imagine that we are working with one of our immersions, called The Business Strategy. However, we also have The Business Scale, The Business Execution, The BBoard, and several other products. Our goal is to create a consistent visual standard.
That is why we are asking you to develop the logo for The Business Strategy as a test case, always keeping in mind that the key criterion is to establish a pattern that can be replicated across the other products, consistently associating them with the core of our brand, our symbol, or another visual element that will be used in the same way across all products.
Within this context, we would like you to review the reference images and understand that our positioning, once again, is more exclusive and premium-oriented. It is luxurious, but not loud or flashy.
Industry
Color Preferences
Our company use colors:
BLACK (28,30,33)
WHITE
ORANGE (FB3400)
BLACK (28,30,33)
WHITE
ORANGE (FB3400)
Our Ideas & Additional Information
Reinforcing what has already been outlined in the briefing, we are looking for a logo that will not be exclusive to a single product, but one that can be consistently applied across multiple products within the company. Therefore, the logo must be designed with a clear system or structure that allows the same concept to be replicated across other product logos.
This system should either incorporate the “B” symbol, as specified in this briefing, or introduce another distinctive visual element that can be present across all products, serving as a unifying brand signature for the company. In some cases, this could include subtle accents, such as a small orange detail or similar elements, but the specific solution is open to your interpretation.
We intentionally leave room for creative freedom here. The goal is not to constrain the design, but to allow your creativity to propose a solution that surprises us while remaining coherent with our brand, our positioning, and the need for scalability across our product portfolio.
This system should either incorporate the “B” symbol, as specified in this briefing, or introduce another distinctive visual element that can be present across all products, serving as a unifying brand signature for the company. In some cases, this could include subtle accents, such as a small orange detail or similar elements, but the specific solution is open to your interpretation.
We intentionally leave room for creative freedom here. The goal is not to constrain the design, but to allow your creativity to propose a solution that surprises us while remaining coherent with our brand, our positioning, and the need for scalability across our product portfolio.