carlos-bcorporate

BCORP is a boutique-style business education advisory company, meaning it is more exclusive and oriented toward a premium, luxury positioning. We already have an official logo in use, a strong and well-established brand in Brazil, and a symbol that is part of our logo and widely recognized as a key identifier of our company. We do not intend to change any of this, as it is already very clear and consolidated. The main point is that we have several product lines, and we want to create a new logo standard for our internal brands. We do not want to do something obvious, such as simply replicating the company’s main logo. Instead, we want to preserve the symbol in some way, or introduce another visual element that can be replicated across all product logos. For this exercise, imagine that we are working with one of our immersions, called The Business Strategy. However, we also have The Business Scale, The Business Execution, The BBoard, and several other products. Our goal is to create a consistent visual standard. That is why we are asking you to develop the logo for The Business Strategy as a test case, always keeping in mind that the key criterion is to establish a pattern that can be replicated across the other products, consistently associating them with the core of our brand, our symbol, or another visual element that will be used in the same way across all products. Within this context, we would like you to review the reference images and understand that our positioning, once again, is more exclusive and premium-oriented. It is luxurious, but not loud or flashy.