The Beer JunctionLogo Design Contest

Logo Design Contest
Contests / The Beer Junction

The Beer Junction has selected their winning logo design.

For $350 they received 161 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Where great beer meets West Seattle
What We Do
Specialty beer store focusing on selling 1,000 different types of premium quality bottled beer for off-site consumption.
Industry
Retail
Color Preferences
Flexible, but generally masculine colors and a focus on higher end product status.
Our Ideas & Additional Information
“The Beer Junction” is located in West Seattle. West Seattle is a separate community from Seattle and self identifies as such. It is physically separated from the rest of Seattle by a river and a bridge connects the two. West Seattleites like to support local “mom and pop” businesses. The logo shouldn’t contain any traditional Seattle landmarks (e.g. space needle).

“The Beer Junction” will be located in the “Junction” neighborhood of West Seattle.

The “Junction” neighborhood is downtown West Seattle and has many smaller craft stores, local bars, restaurants, clothing boutiques, and residential apartments, condos, and older single family homes. It has a small town feel.
Themes
Masculine
Luxury

Entries

Order by
Ranking
Entry Number
1st
2nd

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5th
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7th

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Discussion

 
Client
Thanks everyone, I've left individual comments in each listing.

Another idea to try would be a "junction" concept. For instance two letters from "beer" and "junction" could meet.

Just a few general notes-- we only sell bottles, so there shouldn't be any beer mugs. We also need to have "Beer" stand out. In # 6/7 all you see is "Junction" from a distance.
14 years ago
 
Client
Thanks for the continued entries everyone.

Could we try a more simple concept. I was thinking of all upper case letters, bold, and the R in "BEER" intersects with the J in "JUNCTION". At the intersection you could involve a simple shape (i.e. triangle, circle).

Another idea we've thought of is the railroad "Junction" sign style. If you go to google images and type in "railroad sign" you'll see the type of sign I'm thinking of. This idea could be combined into the suggestion above, or just be on its own.

We will be using this symbol for both a store front sign and for our website, shirts, and glasses. We'd like it to be bold and instantly recognizable.

14 years ago
 
Client
Thanks everyone. I like the direction we're moving. For all remaining entries, consider not including the slogan "where great beer meets West Seattle" if it makes it too difficult to read. It may work with larger spaces (such as # 33), but may not with smaller ones (such as # 34).



14 years ago
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