Zhafran - We are very very interested in your design #75, which is so close to being our favorite. Would you please consider offering us some minor revisions that might propel you to the top of our list?
1 - We need the title and tag line to be bolder visually. We like your layout as it is, and would like to see it a little longer and larger - a more rectangular arrangement than a square arrangement. Could you make the words (all 3 lines) bigger with the design you currently have? That might also put the graphic in what for us would be a better proportion to the words. We absolutely want the first thing the eye sees the words Becoming an Indispensable Partner. The second thing we want the eye to move to is the sub-title line. Only then do we want them to shift to the graphic above. The graphic should be a reinforcement of the message, as it by itself cannot convey the message we want. As a reinforcement of the words, it would be a great impact on their mind.
2- We like the overall graphic and composition, but are wondering about how to make it a little less "cartoon-y" and more sharp and contemporary - and the key to that is the image of the 'person'. Would you be able to offer us another option for the character in the image. The globe, the ascending bars, reaching for the star we like a lot. The 'person' is what holds us back a little bit.
The biggest thing we want to work on is what grabs your eye first, second and third. Please do what you can to help us here with that. Thank you for your talented submissions! Steve
Zhafran - Thank you for your revisions. While we very much like the adjustment to the type size in #177, making the words even a little larger would be something we like to see. Please go ahead and make ALL of the words larger - both in terms of height and length (spreading the words out towards each edge more). Again, our objective is to have the eye fix on the title as the first thing that the logo makes you look at.
Also the graphic in #177 seems to lose some of the sense of motion, engagement with the world, and 'smoothness' of the motion that #75 has. Our only issue with #75 - and it is not a big issue - is the character is Please consider what adjustments could be possible so that we get the feel of #75 and a little less 'cartoon-y' of a character. However, the feel of the mix of elements in #75 is still our favorite.
One of the other ideas we are strongly considering is using both approaches to our logo that are shown in #75 and #76 - with the graphic available to us both above and to the left of the words. #76 does need a significant increase in size of the words though.
Thank you, and I think we are getting close. Steve
Zhafran - Thank you so much for your revisions, and we are very close to having you as our winner. Your latest designs are almost where we want things to be. The increase in the size of "Indispensable Partner' is a great improvement. Is it possible to even take it up a little bit more? We want the eye to be riveted on this first and foremost.
The sub-title line is a little light. Could you make that darker and perhaps even a tiny bit larger?
That would make the logo our winner. However, we are wondering how this might look if it was placed within a blue background. Would it be possible to try that out, not as a substitute for what we have, but as an additional look we might use in certain situations.
Zhafran - You are going to be our winner, and all we are trying to do is sort out what would work best. Our challenge is that we like both of the two top rated designs - with a blue box and without. We like the look of the blue box, except that the color scheme is a little weak with the white sub-title and the white on the top of the design. Would you please see what other treatments might work.
Thank you for all of your efforts for us, and as soon as we sort this out - by tomorrow I expect, we will declare you the winner. Steve
1) would you shift the blue you are using in #195 and #196 to something closer to #137 - which is much richer and vibrant, which is important to us. A vibrant color that highlights the logo would be great.
2) would you also please show us a new version of what you have in #195 and #196 - with just a thick blue border instead of a blue background.
Zhafran - Thank you very much for your latest revision! It is excellent. What we are thinking is that we would like to use the logo with the blue background for some things and the one with the white background for others. Would that be possible? We are ready to complete and declare you the winner if that is possible....
One other note: We were hoping to see what putting just a border (in the same color as the vibrant blue in your new revisions) around the logo on the white background would look like. That would be just a think line rather than the blue background itself.
Sure you can have the blue and white background, and with the graphic on the side if you want. All of these are same design just different layout/color variation.
Zhafran - thank you so much and we are ready to complete this process. The last touch we would like to see is to make the sub-title line a little darker / blacker. We want it to be a secondary place that catches the eye, but also want it to be easily readable and we think would help that. That would complete the process for us, and make you our official winner. We appreciate the opportunity to work with you! Steve
Thank you very much Zhafran! We appreciate your responsiveness, creative talent and of course your excellent designs. Would you be able to provide, in addition to the basic format of the final design, a small, a medium, and a large pdf format of the winning logo design, as well as the same of entry #197? That would be extremely helpful! Thank you, and I look forward to our paths crossing again soon! Steve Lishansky - CEO, Optimize International Steve@OptimizeIntl.com or via www.OptimizeIntl.com