TG Therapeutics - UNITY logoLogo Design Contest

Logo Design Contest
Contests / TG Therapeutics - UNITY logo

TG Therapeutics - UNITY logo has selected their winning logo design.

For $375 they received 169 designs from 22 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
www.tgtherapeutics.com
What We Do
TG Therapeutics is a pharmaceutical company that develops novel, targeted agents for treating blood cancers like leukemia and lymphoma.
Industry
Medical
Color Preferences
Blue and green are the company colors and main colors on the material this will be added to. Main colors - green (PMS 375C) and Blue (PMS 661C) with alternate blue being PMS (2766C)
Our Ideas & Additional Information
Cancer Study is called UNITY - for patients with leukemia and lymphoma. Emphasize U and T WITHIN the word. Should still be easy to read the word. We would like to see U and T connect or have a link in someway between them. Designs will be highly ranked if they also incorporate a scienctific angle - meaning - google the words "antibody" and "BCR - b cell receptor" for images of shapes and design elements. Would like to be able to add the company name at the bottom. Attached graphics show shapes and how this will be used. Purple arrow is where the U drug works and the Yellow arrow is where the T drug works. Video clip to view at www.bcellsignals.com

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Discussion

 
Client
I am clarifying that the logo is not needed for the company but for the Phase III Trial called UNITY. The logo will first go on the 1-page document attached in the brief (in the upper right hand corner) but could be used on other materials, in patient brochures, publications of data, website.
10 years ago
 
Logo Designer
Hi Cavemom,

I would like a clarification. You declared you owned the attachment:

301 Recruitment Draft - Green - RUBICON.pptx, 231KB

As I see it, your contest (https://logotournament.com/contests/tg_therapeutics) from which you took the image/logo placed on the top right corner is not completed. If that contest is still in Judging mode, you DO NOT own any submissions.

I suggest you complete the first contest before declaring ownership of any logos submitted. As far as I know, it is illegal to claim copyright when you don't actually own it.

Regards,
Andrei
10 years ago
 
Client
Andrei - I will re-attach the sheet. The idea is that we will have multiple trials and the logo for that trial will go in the upper right hand corner. One trial may be named RUBICON, another named UNITY and another named GENUINE. For the logo selected, it will go in that box. I will reattach another draft of the company design we have with a different logo as placeholder if that is a concern. Please see updated contest brief.
10 years ago
 
Client
Thank you to all entrants so far. There are so many great ideas already. We are a small biotech and have not been able to meet to review the entries to help me with the rankings and feedback. You will see that we have 3 contests running. This is because we expect to have more than one Phase III trial and company management requested the ability to see 2-3 concepts to select from for the first trial. All three contests will be awarded a winner and I anticipate using them for the trials. However, they are running in parallel to allow the CEO and COO to weigh in on the process while the decision are being made. I hope you understand and will be patient with me for feedback. We will be reviewing the designs as a group tomorrow in New York where I will be able to give very specific feedback, rankings and follow up for the ongoing process. Thanks again and look for updated feedback and guidance after Tuesday evening NYC time. Amy
10 years ago
 
LogoTournament Staff
Thanks for clarifying about the 3 simultaneous contests. Designers appreciate understanding what's happening.
10 years ago
 
Client
Additional comments and direction for updated rankings will be added this evening and before Wednesday morning, New York time.
10 years ago
 
Client
General Feedback for all designers based on a team meeting yesterday: For UNITY, we liked a lot of the designs but there was no real lead and we are having a hard time ranking them beyond the bottom half that is not as interesting to us. We have a few comments as you refine or add designs. I will also go into as many of the designs as possible to give specific feedback today but have a plane flight for 6 hours and it may be this evening. 1. I emphasized the importance of the "U" for this, and that remins important. We LOVE, LOVE this trial name and see it being used for a series of Trials. 2. We plan to use and save the design for a future trial in 2015 that will combine Ublituximab (anti CD20 antibody) and another drug of ours called TGR-1202 (a PI3K delta inhibitor). t3. Therefore while the "U" is key the "T" is also very important. So...look to emphasize U and T and maybe there are way to connect the letters or symbolize "unity", combo drugs, unity with science advances.... 4. The overall request was also to see if some designs can incorporate science more but stay simple. I mentioned the type of drugs they are above - look at pulling from that, from the mechanism or that they act on the BCR receptor pathway, B-cell signalling. 5. As a company all of our compounds work on B cells...work to stop proliferation of growth signals. Finally - keep the prominence of the U and T without losing the word UNITY as you look at it. And the team likes the ability to add the company name but not the website. I cannot attach examples because I do not own the material, but we suggest that Ublituximab works as an anti CD20 antibody (look at shapes or info about that), it also is engineered which means it has a higher rate of NK cells inducing cell death. TGR-1202 is a PI3k delta inhibitor and is specific to that target. Lots of great images, videos if you google and search. Thanks!!!.
10 years ago
 
Client
These are evolving slowly??? It is better but still feel like there is too much focus on the HEXAGON and not enough attempts to integrate science. Please re-read the notes above from earlier today.
10 years ago
 
Client
See brief - I tried to update and clarify. I also added a new file and notes on science background for reference. See educational video at www.bcellsignals.com for more detail on these drugs.
10 years ago
 
Client
I asked for an extension and somehow things are backwards - or got applied to the wrong contests. I have 3 contests for TG Therapeutics. For RUBICON, I already selected a winner (on Friday?) and today it was re-opened. I have gone in an ended it early and selected the winner again.

However, for UNITY and GENUINE, they were the ones to be extended in open phase by 24-36 hours. The open phase should have JUST ended this morning and be in Top 5 mode. However, it fast forwarded to judging and says to select a winner now. I am just ranking the top 5 after getting team feedback over the weekend. I have asked for BOTH contests - UNITY and GENUINE - to be set back to the top 5 mode? Thank you - Amy
10 years ago
 
Client
The feedback from the team in friend feedback for the top 5 was very diverse. All over the place with no one clear lead. I encourage the top 5 to submit 1-2 more entries. I will send some individual feedback to guide.
10 years ago
 
LogoTournament Staff
Hi All,

The client must temporarily step away from the contest to deal with an important family issue. Please do not contact her until she resumes the contest. Anyone who has pending feedback can submit entries during the Top 5.
10 years ago
 
Client
Thank you for understanding. Comments to come over the weekend.
10 years ago
 
Client
Thanks again. I am getting ready to be back 100% tomorrow...will be getting these top designs to our team but they will not see until Monday. More to come.
10 years ago
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