What We Do
Company: Pharmaceutical company that develops novel, targeted agents for treating blood cancers like leukemia and lymphoma.
Title of Trial (need logo to go with the name and title): RUBICON: Phase 3 Clinical Trial of Ublituximab in Combination With Ibrutinib for Patients With Previously Treated CLL (chronic lymphocytic leukemia)
Our Ideas & Additional Information
UPDATED NOTE ADDED HERE: This is going very well! LOVING all the GREAT ideas so far. We are collecting feedback from the team and ranking over the next day. There are a few but, I would still love to see something that symbolizes the "River" or embodies what you get from the definition of RUBICON and "Crossing the Rubicon River" (irrevocable path forward, never giving up, a journey; when Julius Caesar and men crossed this river in Italy during a battle)" while ALSO maintaining the "U" being highlighted or having some prominence. There is interesting imagery when you google images for "Crossing the Rubicon". Almost wonder about additional logo entries either being inspired by or having a Roman or ancient look....regal, Heritage, the cross of a sword or crown/a real crown or thistle crown like Caesar. Thanks all for the efforts! Excited to see any final entries and assess them all soon!
We have a draft 1-page ad that will have the trial name to go in the upper right hand corner (see attachments). 2 attached documents have alternate names (UNIQUE and ULEXLITE as placeholders). We are exploring UBER, RUBICON, GENUINE and TRIUMPH as 4 possible trial names. If the trial does not start with U like RUBICON, we have discussed making it stand out whether it was larger, different. or a focal point of the logo. We want people to remember the drug name as well as trial name. It may not be the scope of this contest but we are also open to logos for trial names UBER, TRIUMPH, GENUINE but selected RUBICON for the contest to see how this process works or not for something like this. Will also go on scientific publications, patient materials, slides, website, booth panels, ads in medical journals; ublituximab is an intravenous infusion but that is not a fun idea for patients so I mention as background but not to highlight. Ibruntib is a pill. This is a pretty easy regimen compared to other chemo combinations.