Hi Jennifer,
Thank you for this question. The client (Nemaco, the company who developed Terre-Bonne, the site/location) told me that they like 'a strong wordmark like the old Microsoft logo'.
At first we were receiving quite a bit of entries with simple, thin, less significant fonts and almost always a graphic detail (many times a fantasy one). So we asked if we could receive some entries with what we tried to describe as stronger wordmarks. Perhaps meaning a bit bulkier, maybe louder, thicker font and something done/altered to one or more of the letters to make it special. To make it stand out.
Does this explanation help you in some way? Hope so. Good luck, looking forward to your ideas. Best, Philip