A grid is a symbol of symmetry and order. How does one bring about the right Apps from the chaotic number that currently exist in the App Store? I used the grid to symbolize your methods of being able to meet the needs of your clients. The color palette of green, red and black served 3 purposes. First, the black icon's glassy texture hints at the elegant IPhone and it's interface. The dark, silky raspberry gradient and accompanying green text were used as the food reference through in this case more of a natural, fruity hint.