Please note the brief that the client intended.
Company Name: TalentCulture.com
Slogan: World of Work
What We Do: Community for experts and thought leaders in the HR space
(practitioners, bloggers, consultants)
Our Industry: Human Resources, Workplace Culture & Leadership
Color Preferences: We're open to colors. We want something bold. Memorable
Our Ideas and Additional Information:
TalentCulture and #Tchat are kind of interchangeable. TalentCulture.com is
the website. #TChat is a Twitter Chat group > Take place weeklywith the
hashtag #TChat
https://twitter.com/#!/TalentCulture
Logo needs to be square and look good as a Twitter Avatar. Twitter Avatar
could be a subset of the logo.
So it's possible TC is the symbolism. Connection to "Globalism" and the
World of Work.
We want to create a highly memorable, distinctive mark in the Twitter world.
Where we will use the Logo: Web > Twitter and Website.
Out of plus or minis 1-5, I graded them as follows
Feminine Masculine >> +2 Masculine
Simple Complex >> +2 Simple
Gray Colorful >> +3 Colorful
Subtle Bright >> +1 Bright
Quiet Loud >> +1 Loud
Necessity Luxury >> 0
Expensive Economical >> +3 Expensive
Playful Serious >> +2 PLayful
Modern Classic >> +2 Modern
Raw Refined >> +1 Raw
Exotic Commonplace >> 0
Sporty Elegant >> 0
Adventure Secure >> +2 Adventure